Le Lézard
Classified in: Sports and recreation
Subjects: CHI, CSR, DEI

It's Time to Vote, Canada! Kruger Big Assist Names 5 Regional Winners in the Running for Grand Prize


The 5 winning minor hockey associations will receive $25K each and are eligible to win the $75K grand prize

TORONTO, April 2, 2024 /CNW/ - Kruger Products, Canada's leading paper manufacturer of Cashmere®, Purex®, Scotties®, SpongeTowels®, and Bonterratm, is excited to announce this year's five minor hockey associations named regional winners of the Kruger Big Assist, a program that gives more kids access to hockey. The five regional winners will each receive a $25,000 Kruger Big Assist donation to subsidize player enrollment fees for those in need.

Since 2020, the Kruger Big Assist has helped more than 1,000 Canadian families get involved in hockey by committing over $800,000 to families and communities across the country, allowing more kids to lace up their skates, hop on the ice and achieve their hockey dreams.

"We're celebrating our five Kruger Big Assist regional winners who are all doing incredible work in their communities to make the game of hockey more accessible and inclusive for all Canadians," said Susan Irving, CMO of Kruger Products. "This year, we're also excited to get Canadians more involved in the Kruger Big Assist by giving them the deciding vote on which association receives the additional $75,000 Grand Prize! So, don't forget to cast your vote and make a lasting impact on a deserving community."

Grand Prize Voting: An Additional $75K!

For the first time, the Canadian public is getting the chance to join in on the assist by voting for which of the five minor hockey associations best demonstrates how they will encourage more kids to play hockey by helping to remove barriers and make the game more accessible, inclusive and equitable.

The association with the most votes will receive an additional $75,000 that will be used to give more kids access to Canada's game. Canadians can cast their vote for the Grand Prize winner online from 5:00 PM ET on April 9 to 5:00 PM ET on April 11. There is a limit of one vote per person, with the Grand Prize winner announced on April 16, 2024.

The Kruger Big Assist 4th Season: Five Winning Minor Hockey Associations

This year's winning associations were selected for their impressive efforts in the following four categories: REACH families in need of financial assistance, INSPIRE youth to fall in love with the sport, SUPPORT youth in developing life skills they can use outside the arena, and ENCOURAGE diversity and inclusion in the community through hockey initiatives.

This year's regional winners are:

Canadians will be able to learn more about each association's story and cast their vote for the regional winner that best demonstrates its commitment to encouraging more kids to play hockey by visiting www.krugerbigassist.ca on April 9th.

About Kruger Products

Kruger Products is Canada's leading manufacturer of quality tissue products for household, industrial and commercial use. Kruger Products serves the Canadian consumer market with such well-known brands as Cashmere®, Purex®, SpongeTowels®, Scotties®, White Swan® and Bonterratm. Kruger Products has approximately 2,200 employees and operates nine FSC® COC-certified (FSC® C-104904) production facilities in Canada. For more information, visit www.krugerproducts.ca.

SOURCE Kruger Products Inc.


These press releases may also interest you

at 06:50
Amer Sports, Inc. ("Amer Sports"), a global group of iconic sports and outdoor brands, announced today that it will report its first quarter 2024 financial results before the market opens on Tuesday, May 21st 2024. The company will webcast a call...

at 06:40
ParkMobile, a leading provider of smart parking and mobility solutions in North America and part of EasyPark Group, is partnering with the Pittsburgh Pirates to offer event parking reservations at PNC Park through its mobile app and website. Fans can...

at 05:00
Anticipation for the EURO 2024 tournament is building as we approach the start. Football fans around the world are eager to dissect every aspect of their favourite teams, including the final squad. David Winter, BetVictor Marketing Manager comments:...

at 03:41
A news report from english.shanghai.gov.cn: Shanghai stood out as a premier destination for inbound tourism over the recent May Day holiday, driven by the successful launch of the "free half-day tour" initiative for those with layovers exceeding...

at 03:16
Planning your summer holidays, and looking for a unique mix of culture, adventure, and inspiration? Then Abu Dhabi is the destination for you! With the summer season just around the corner, Experience Abu Dhabi has introduced 101 Abu Dhabi Do's to...

at 03:00
Rockstar Energy Drink® is teaming up with the UEFA Champions League to bring back the Friday Night Show after a hiatus of five years! On 31st May, the eve of the UEFA Champions League final, an iconic London location at the UEFA Champions...



News published on and distributed by: