TACO BELL® AND TAJÍN BLEND ICONIC FLAVORS IN LIMITED TIME MENU FEATURING BOLD TWISTS ON CULT CLASSICS

Taco Bell and Tajín join forces to unveil a limited-time menu available to Orange County, CA residents until March 6 or while supplies last

TLDR:

• Taco Bell and Tajín unite, unveiling new menu items: Tajín Crunchy Taco, Tajín Twists and the Tajín Strawberry Freeze
• Experience the perfect blend of Taco Bell's classic flavors and Tajín's unique chili lime seasoning in three craveable offerings, available a la carte or in the Tajín Combo
• Orange County fans can get their hands on the new menu from now until March 6, or while supplies last

IRVINE, Calif., Feb. 27, 2024 /PRNewswire/ -- The iconic flavors of Tajín are combining with Taco Bell classics in an all-new menu that is packed full of tangy and spicy flavor. First unveiled at Live Más LIVE, Taco Bell's innovation keynote earlier this month, the new menu will feature a Tajín Crunchy Taco, Tajín Twists and a Tajín Strawberry Freeze. This iconic partnership showcases how Tajín's signature blend of mild chili peppers, lime and sea salt seasoning effortlessly melds with classic Taco Bell menu items.

"We're thrilled to embark on this culinary journey with Tajín, a brand whose unique seasoning blends are revered for their versatility in the kitchen," said Liz Matthews, Global Chief Food Innovations Officer. "This collaboration is a celebration of bold flavors and innovative pairings that showcases how Tajín's iconic chili lime seasoning perfectly complements classic Taco Bell menu items. Together we're bringing new flavors to the taco experience and delivering an unforgettable taste adventure."

Orange County fans can savor the flavors of the Taco Bell and Tajín menu available only at 2222 Barranca Pkwy, Irvine, CA 92606 until March 6 or while supplies last. 

"We are absolutely thrilled to see Taco Bell and Tajín fans come together to enjoy this exceptional limited-time offer, adding to the 1001+ ways fans can enjoy Tajín, the top-selling chili lime seasoning in the U.S. and Mexico" shared Haydee Fernandez, Alliances Director at Productos Tajín. "This is an unprecedented collaboration between two iconic brands who have the privilege of having some of the most devoted fans in the world and we eagerly anticipate welcoming many more to savor and experience this one-of-a-kind menu."

Fans can enjoy the Tajín Crunchy Taco, a crunchy corn shell seasoned with a special Tajín Clasico, specifically created for this menu, featuring seasoned beef, flavorful ranch sauce, crisp lettuce, real shredded cheddar cheese, and a mango salsa, available for $2.89. Twists lovers can experience the savory delight of Tajín Twists, crispy puffed corn twists sprinkled with a bold Tajín seasoning, delivering a crunchy and flavorful snacking experience, available for $1.29. Those looking for something refreshing can dive into the Tajín Strawberry Freeze which features a Wild Strawberry Freeze* with real mango pieces and Tajín Chamoy sauce for $3.59.  Each menu item comes with a Tajín packet on the side for a customizable sprinkling experience allowing fans to add even more Tajín flavor. Fans looking for the full Tajín experience can purchase the Tajín Combo for $6.99 which includes the Tajín Crunchy Taco, Tajín Twists and Tajín Strawberry Freeze.

About Taco Bell Corp.
For more than 61 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of TIME's Most Influential Companies, one of Fast Company's World's Most Innovative Companies and Nation's Restaurant News' Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X (formerly Twitter), Instagram, Facebook and by subscribing to our YouTube channel.  

About Tajín
Productos Tajín stands as a leading Mexican company and a prominent force in the chili product market, reigning supreme domestically in Mexico and across the United States. It has earned its status as one of the most significant global brands dedicated to the production and distribution of chili-infused goods. With a widespread presence in over 65 countries, Tajín has secured its place as an international culinary sensation. Founded in 1985, Tajín captivated consumers with its unique blend of mild chili peppers, lime, and sea salt. The year 1993 marked a pivotal moment when Tajín expanded its reach to the United States, establishing Tajín International Corporation in Houston, TX. Venturing into Central American and European markets in 2006, Tajín continues to captivate taste buds worldwide. For additional details, please visit www.Tajín.com.

* Wild Strawberry Freeze made with artificial flavors and contains no fruit juice

Contacts:
Ronald Quintero ? Taco Bell Corp.??
[email protected]

Marcus Moreno ? Edelman??
[email protected]

SOURCE Taco Bell Corp.