Le Lézard
Classified in: Business
Subjects: ERN, ERP

Betterware Reports Fourth Quarter and Fiscal Year 2023 Results


GUADALAJARA, Mexico, Feb. 22, 2024 /PRNewswire/ -- Betterware de México S.A.P.I. de C.V. (NASDAQ: BWMX), ("Betterware" or the 'Company"), announced today its consolidated financial results for the fourth quarter and fiscal year 2023. The figures presented in this report are expressed in nominal Mexican Pesos (Ps.) unless otherwise noted, presented and approved by the Board of Directors, prepared in accordance with IFRS, and may include minor differences due to rounding.

The Company will host a conference call at 9:00 am (Eastern Time) on February 23, 2024, to discuss its results for the fourth quarter of fiscal year 2023.

Message from the Chairman

We are immensely proud of our performance throughout the last quarter of the year, which significantly contributed to our strong overall results for 2023. This includes achieving double-digit revenue growth and increased profitability. Moreover, our robust cashflow generation has enabled us to further strengthen our capital structure and bolster the resilience of our balance sheet as we enter 2024.

As a group, we have embarked upon a phase of renewed growth, driven in part by the notable stabilization of Mexico's home solutions market following the pandemic's disruptive impact. This, coupled with strong execution on commercial strategies based on our four key elements (Portfolio, Incentives, Ease of Doing Business, and Kinship) have fueled a resurgence in growth at Betterware Mexico, reflected in a 7% year over year increase in Q4 revenues.  Further, Jafra Mexico continues to capture the tremendous opportunity in Latin America's second largest beauty market and the tenth largest globally.  And we are well-positioned to grow Jafra US and to introduce Betterware to the US market in 2024.  

Our Jafra acquisition has proven both successful and highly accretive; surpassing our expectations and delivering exceptional results. Prior to the acquisition, Jafra Mexico faced a declining trend in net revenue, which we successfully reversed to secure double-digit growth in 2023. Similarly, EBITDA and EBITDA margin have followed this positive trend. The initial implementation of our proven model's key pillars- product innovation, technology, and business intelligence- has propelled the company back into a growth phase while elevating profitability to new heights.  We have also realized meaningful synergies resulting in cost savings across various areas including catalog printouts, cardboard, insurance, market research, software, technology resources, and organizational optimization.  Jafra is poised for a strong trajectory within Mexico's large and growing beauty market, approximately 50% of which is served by the direct sales segment.  2023 has been a pivotal year in our pursuit of becoming the number one direct sales beauty company in Mexico, and we remain steadfast in our commitment to implementing all necessary transformations to achieve this goal.

We are currently ramping up our international operations.  Despite 2023's challenging start at Jafra US, due to unforeseen decisions made by the prior newly installed management, we have successfully stabilized revenue and made important decisions to position the Company for future growth.  A key milestone was almost reaching operational breakeven in the fourth quarter. This marks a crucial turning point for the Company, setting the stage for a new phase of financial stability and expansion opportunities.  In parallel, Betterware US is ready for launch at the beginning of Q2, showcasing an enhanced direct selling model that we are confident will pave the way for success.  Finally, we made continued progress to launch Betterware in Peru during the first half of 2025.

Looking ahead, we will continue to focus on successfully executing our commercial plans to expand top line growth with an eye towards cost efficiencies, building upon our strong results for continued positive EBITDA and cash flow generation.

Without minimizing the challenges we have faced, I am confident in our promising path ahead.  Our Company's strong foundation of decades as an industry leader, coupled with our revitalized management, remains a winning formula for success.  We are committed to setting ambitious goals and upholding the highest standards, enabling us to fulfill our mission of creating opportunities for more individuals to enhance their lives.

Luis G. Campos
Chairman of the Board

4Q23 and Fiscal 2023 Consolidated Selected Financial Information


4Q23

4Q22

2023

2022

Net Revenue

$3,401,692

$3,232,460

+5.2 %

$13,009,507

$11,507,549

+13.1 %

Gross Margin

70.0 %

70.4 %

(48 bps)

71.5 %

68.9 %

+265 bps

EBITDA

$819,483

$599,342

+36.7 %

$2,720,900

$2,316,108

+17.5 %

EBITDA Margin

24.1 %

18.5 %

+556 bps

20.9 %

20.1 %

+79 bps

Free Cash Flow

$652,555

$992,440

(34.2 %)

$2,255,981

$1,256,140

+79.6 %

Net Income

$406,104

$249,948

+62.5 %

$1,049,461

$872,557

+20.3 %

EPS

$10.9

$6.7

+62.5 %

$28.2

$23.6

+22.2 %

Net Debt / TTM EBITDA

 1.8x

2.5x 





Interest Coverage ratio (TTM)

2.9x 

 3.7x





*2022 Figures include Jafra´s operations since April 7th, 2022.

 


4Q23

4Q22

2023

2022

Associates and Consultants







Avg. Base

1,249,230

1,299,717

(3.9 %)

1,225,595

1,322,840

(7.4 %)

EOP Base

1,240,023

1,268,945

(2.3 %)

1,240,023

1,271,036

(2.4 %)

Distributors and Leaders







Avg. Base

62,727

62,679

+0.1 %

61,833

66,300

(6.7 %)

EOP Base

62,337

60,798

+2.5 %

62,337

60,798

+2.5 %

 

Highlights

2024 Priorities

4Q23 and Fiscal 2023 Financial Results by Business

Betterware Mexico
Key Operating and Financial Metrics


4Q23

4Q22

2023

2022

Net Revenue

$1,472,480

$1,376,625

+7.0 %

$5,726,608

$6,343,344

(9.7 %)

Gross Margin

50. %

57.7 %

(730 bps)

57.3 %

59.4 %

(205 bps)

EBITDA

$250,342

$212,923

+17.6 %

$1,434,501

$1,480,855

(3.1 %)

EBITDA Margin

17.0 %

15.5 %

+153 bps

25.0 %

23.3 %

+170 bps

 


4Q23

4Q22

2023

2022

Associates







Avg. Base

756,250

819,790

(7.8 %)

757,653

897,989

(15.6 %)

EOP Base

741,170

778,845

(4.8 %)

741,170

778,845

(4.8 %)

Monthly Activity Rate

66.0 %

64.7 %

+132 bps

66.5 %

67.7 %

(115 bps)

Avg. Monthly Order

$1,959

$1,711

+14.5 %

$1,856

$1,733

+7.1 %

Distributors







Avg. Base

42,369

41,109

+3.1 %

41,193

44,084

(6.6 %)

EOP Base

41,825

39,413

+6.1 %

41,825

39,413

+6.1 %

Monthly Activity Rate

98.1 %

98.2 %

(11 bps)

98.2 %

98.3 %

(10 bps)

Avg. Monthly Order

$23,518

$22,421

+4.9 %

$23,104

$24,281

(4.8 %)

 

Highlights

2024 Priorities

 

Jafra Mexico 

Key Operating and Financial Metrics


4Q23

4Q22

2023

2022

Net Revenue

$1,668,956

$1,522,363

+9.6 %

$6,354,952

$4,198,120

+51.4 %

Gross Margin

86.5 %

80.7 %

+581 bps

83.7 %

81.9 %

+185 bps

EBITDA

$532,780

$366,790

+45.3 %

$1,287,036

$854,250

+50.7 %

EBITDA Margin

31.9 %

24.1 %

+783 bps

20.3 %

20.3 %

(10 bps)

*2022 Figures include Jafra´s operations since April 7th, 2022.

 


4Q23

4Q22

2023

2022

Consultants







Avg. Base

461,712

445,535

+3.6 %

438,238

389,680

+12.46 %

EOP Base

467,736

455,969

+2.6 %

467,736

455,969

+2.6 %

Monthly Activity Rate

52.9 %

53.8 %

(93 bps)

52.0 %

53.6 %

(160 bps)

Avg. Monthly Order

$2,181

$2,006

+8.7 %

$2,107

$1,989

+5.9 %

Leaders







Avg. Base

18,576

19,387

(4.2 %)

18,753

20,107

(6.7 %)

EOP Base

18,719

19,290

(3.0 %)

18,719

19,290

(3.0 %)

Monthly Activity Rate

95.0 %

93.3 %

+170 bps

94.3 %

92.3 %

+200 bps

Avg. Monthly Order

$2,624

$2,295

+14.4 %

$2,396

$2,310

+3.7 %

 

Highlights

2024 Priorities

Jafra USA

Key Operating and Financial Metrics


4Q23

4Q22

2023

2022

Net Revenue

$260,256

$333,472

(22.0 %)

$927,947

$966,085

(3.9 %)

Gross Margin

74.4 %

76.1 %

(165 bps)

75.7 %

74.9 %

+82 bps

EBITDA

$36,361

$19,629

+85.2 %

$(638)

$(18,997)

+96.6 %

EBITDA Margin

14.0 %

5.9 %

+808 bps

-0.1 %

-2.0 %

+190 bps

*2022 Figures include Jafra´s operations since April 7th, 2022.

 


4Q23

4Q22

2023

2022

Consultants







Avg. Base

31,268

34,393

(9.1 %)

29,704

35,171

(15.5 %)

EOP Base

31,117

34,131

(8.8 %)

31,117

36,222

(14.1 %)

Monthly Activity Rate

43.8 %

46.8 %

(300 bps)

42.8 %

50.6 %

(780 bps)

Avg. Monthly Order (USD)

$231

$245

(5.8 %)

$232

$244

(4.9 %)

Leaders







Avg. Base

1,782

2,183

(18.4 %)

1,886

2,109

(10.6 %)

EOP Base

1,793

2,095

(14.4 %)

1,793

2,095

(14.4 %)

Monthly Activity Rate

90.2 %

90.0 %

+20 bps

86.4 %

91.6 %

(520 bps)

Avg. Monthly Order (USD)

$215

$236

(8.7 %)

$218

$206

+5.8 %

 

Highlights

2024 Priorities

  1. Enhance product appeal with strengthened portfolio and increased innovation.
  2. Transform consumer relationship management by enhancing sales force incentive and training programs, strengthen sales force trust and engagement.
  3. Further development of advanced technological solutions that enable Leaders and Consultants to effortlessly expand their businesses.
  4. Hispanic segment focus, leveraging digital transformation to expand our reach.

Capital Allocation

Directed cash flow primarily towards debt repayment during the year, successfully achieving targeted leverage ratio decrease to below 2.0x by the end of 2023, ending the year with a 1.8x Net Debt / EBITDA leverage ratio from 2.5x in December 2022.  Remain focused on further decreasing leverage ratio to approximately 1.5x by year end 2024.

Additionally, we remain committed to returning value to our shareholders through quarterly dividends, particularly in light of the Group's strong 2023 performance.  The Group returned Ps. 650M in dividends during 2023; for a total dividend yield of 7.17% when considering a USD $12.29 average share price, and 6.32% based on a USD $13.94 share price as of December 31, 2023. The Group has therefore proposed a Ps. 250M dividend payment for the fourth quarter 2023, subject to approval at the Group's Ordinary General Shareholders' Meeting to be held on March 6th, 2024. We remain committed to returning value through dividends to our shareholders over the long term.

2024 Outlook and Financial Guidance


2024

2023

Var %

Net Revenue

$ 13,800 ? 14,400

$ 13,010

6.1% - 10.7%

EBITDA

$ 2,900 ? 3,100

$ 2,721

6.6% - 13.9%

*Figures in millions Ps.

We remain confident in the Company's long-term growth prospects in Mexico and the United States, with continued growth in the home solutions and beauty markets through the direct sales channel in Mexico.

As we navigate the evolving business landscapes, our strategic focus includes stabilizing and strengthening our U.S. presence with continued growth within the dynamic Mexican market. This comprehensive approach positions the Group to capitalize on diverse opportunities, ensuring financial resilience in current changing environments.

 

Betterware de México, S.A.P.I. de C.V.

Consolidated Statements of Financial Position

As of December 31, 2023, and 2022

(In Thousands of Mexican Pesos)



Dec 2023

Dec 2022

Assets



Cash and cash equivalents

549,730

815,644

Trade accounts receivable, net

1,072,455

971,063

Accounts receivable from related parties

104

61

Inventories

2,030,533

2,122,670

Prepaid expenses

79,115

52,562

Income tax recoverable

29,462

204,860

Other assets

230,688

188,266

Total current assets

3,992,087

4,355,126

Property, plant and equipment, net

2,910,353

2,973,374

Right of use assets, net

358,704

293,565

Deferred income tax

523,568

319,157

Investment in subsidiaries

-

1,236

Intangible assets, net

1,649,953

1,743,882

Goodwill

1,599,718

1,599,718

Other assets

53,757

46,675

Total non-current assets

7,096,053

6,977,607

Total assets

11,088,140

11,332,733

Liabilities and Stockholders' Equity



Short term debt and borrowings

508,731

230,419

Accounts payable to suppliers

1,790,026

1,371,778

Accrued expenses

306,997

305,588

Provisions

804,748

793,412

Value added tax payable

117,864

89,142

Trade accounts payable to related parties

-

96,859

Statutory employee profit sharing

132,855

135,298

Lease liability

117,094

85,399

Derivative financial instruments

47,920

15,329

Total current liabilities

3,826,235

3,123,224

Employee benefits

127,150

153,907

Deferred income tax

783,169

833,557

Lease liability

255,882

206,509

Long term debt and borrowings

4,622,691

5,918,256

Total non-current liabilities

5,788,892

7,112,229

Total Liabilities

9,615,127

10,235,453




Stockholders' Equity

1,474,646

1,096,097

Non-controlling interest

(1,633)

1,183

Total Stockholders' Equity

1,473,013

1,097,280

Total Liabilities and Stockholders' Equity   

11,088,140

11,332,733

 

Betterware de México, S.A.P.I. de C.V.

Consolidated Statements of Profit or Loss and Other Comprehensive Income

For the three-months ended on December 31, 2023, and 2022

(In Thousands of Mexican Pesos)



Q4 2023

Q4 2022

?%

Net revenue

3,401,692

3,232,460

5.2 %

Cost of sales

1,021,872

955,398

7.0 %

Gross profit

2,379,820

2,277,062

4.7 %





Administrative expenses

601,510

799,416

(24.8 %)

Selling expenses

908,624

910,236

(0.2 %)

Distribution expenses

147,719

89,332

65.4 %

Total expenses

1,657,853

1,798,984

(7.8 %)





Share of results of subsidiaries

-

(5,251)

(100.0 %)





Operating income

721,967

472,827

52.7 %





Interest expense

(195,432)

(197,869)

(1.2 %)

Interest income

5,719

5,906

(3.2 %)

Unrealized gain in valuation of financial derivative instruments

(22,641)

14,597

(255.1 %)

Foreign exchange loss, net

(7,657)

(32,817)

(76.7 %)

Financing cost, net

(220,011)

(210,183)

4.7 %





Income before income taxes

501,956

262,644

91.1 %





Income taxes

95,545

13,090

629.9 %





Net income including minority interest

406,411

249,554

62.9 %

Non-controlling interest (loss) gain

(307)

394

(177.9 %)

Net income

406,104

249,948

62.5 %

 

EBITDA breakdown (Ps. 819 million)

Concept

Q4 2023

Q4 2022

?%

Net income including minority interest

406,411

249,554

62.9 %

(+) Income taxes

95,545

13,090

629.9 %

(+) Financing cost, net

220,011

210,183

4.7 %

(+) Depreciation and amortization

97,517

126,515

(22.9 %)

EBITDA

819,484

599,342

36.7 %

EBITDA margin

24.1 %

18.5 %

5.5 %

 

Betterware de México, S.A.P.I. de C.V.

Consolidated Statements of Profit or Loss and Other Comprehensive Income

For the twelve-months ended on December 31, 2023, and 2022

(In Thousands of Mexican Pesos)



Dec 2023

Dec 2022

?%

Net revenue

13,009,507

11,507,549

13.1 %

Cost of sales

3,701,255

3,579,093

3.4 %

Gross profit

9,308,252

7,928,456

17.4 %





Administrative expenses

2,908,945

2,596,642

12.0 %

Selling expenses

3,460,367

2,808,030

23.2 %

Distribution expenses

593,174

473,516

25.3 %

Total expenses

6,962,486

5,878,188

18.4 %





Share of results of subsidiaries

-

(21,862)

(100.0 %)





Operating income

2,345,766

2,028,406

15.6 %





Interest expense

(820,262)

(543,321)

51.0 %

Interest income

45,056

28,689

57.0 %

Unrealized loss in valuation of financial derivative instruments

(32,591)

(43,522)

(25.1 %)

Foreign exchange loss, net

(106,847)

(83,368)

28.2 %

Financing cost, net

(914,644)

(641,522)

42.6 %





Income before income taxes

1,431,122

1,386,884

3.2 %





Income taxes

384,384

516,920

(25.6 %)





Net income including minority interest

1,046,738

869,964

20.3 %

Non-controlling interest gain

2,723

2,593

5.0 %

Net income

1,049,461

872,557

20.3 %

 

EBITDA breakdown (Ps. 2,721 million)

Concept

Dec 2023

Dec 2022

?%

Net income including minority interest

1,046,738

869,964

20.3 %

(+) Income taxes

384,384

516,920

(25.6 %)

(+) Financing cost, net

914,644

641,522

42.6 %

(+) Depreciation and amortization

375,134

287,702

30.4 %

EBITDA

2,720,900

2,316,108

17.5 %

EBITDA margin

20.9 %

20.1 %

0.8 %

 

Betterware de México, S.A.P.I. de C.V.

Consolidated Statements of Cash Flows

For the twelve-months ended on December 31, 2023, and 2022

(In Thousands of Mexican Pesos)



Dec 2023

Dec 2022

Cash flows from operating activities:



Profit for the period

1,046,738

869,964

Adjustments for:



Income tax expense recognized in profit of the year

384,384

516,920

Depreciation and amortization of non-current assets

375,134

287,702

Interest income recognized in profit or loss

(45,056)

(28,689)

Interest expense recognized in profit or loss

820,262

543,321

Gain of property, plant, equipment sale

(1,460)

4,758

Unrealized loss in valuation of financial derivative instruments

32,591

43,522

Share-based payment expense

(3,699)

5,991

Currency translation effect

(4,349)

(8,653)

Movements in not- controlling interest

(93)

10,983

Others

1,236

-

Movements in working capital:



Trade accounts receivable

(101,393)

266,640

Trade accounts receivable from related parties

(43)

30,246

Inventory, net

92,136

171,260

Prepaid expenses and other assets

(86,062)

(48,383)

Accounts payable to suppliers and accrued expenses

423,104

(940,039)

Provisions

11,476

(24,640)

Value added tax payable

28,722

110,231

Statutory employee profit sharing

(2,443)

22,798

Trade accounts payable to related parties

(96,859)

97,029

Income taxes paid

(474,941)

(542,527)

Employee benefits

(32,606)

21,268

    Net cash generated by operating activities

2,366,779

1,409,702

Cash flows from investing activities:



Payment of business acquisition net of cash acquired

-

(4,698,463)

Other investment in subsidiaries

-

(1,886)

Payments for property, plant and equipment, net

(131,066)

(175,653)

Proceeds from disposal of property, plant and equipment, net

20,682

22,091

Interest received

45,056

28,689

    Net cash used in investing activities

(65,328)

(4,825,222)

Cash flows from financing activities:



Repayment of borrowings

(7,633,715)

(1,120,025)

Proceeds from borrowings

6,498,994

5,818,705

Interest paid

(652,313)

(502,847)

Costs of emission

(8,355)

(88,722)

Lease payment

(123,241)

(76,214)

Share repurchases

-

(25,321)

Dividends paid

(648,735)

(949,610)

    Net cash (used in) generated by financing activities

(2,567,365)

3,055,966

    Net decrease in cash and cash equivalents

(265,914)

(359,554)

Cash and cash equivalents at the beginning of the period

815,644

1,175,198

Cash and cash equivalents at the end of the period

549,730

815,644

 

 

Key Operating Metrics

Betterware


1Q23

2Q23

3Q23

4Q23

2023

2022

Associates







Avg. Base

752,577

753,743

768,042

756,250

757,653

897,989

EOP Base

764,024

756,637

759,310

741,170

741,170

778,845

Monthly Activity Rate

68.1 %

66.7 %

65.2 %

66.0 %

66.5 %

67.7 %

Avg. Monthly Order

$1,767

$1,877

$1,823

$1,959

$1,856

$1,733

Monthly Growth Rate

15.0 %

15.2 %

15.7 %

14.9 %

15.2 %

12.6 %

Monthly Churn Rate

15.6 %

15.5 %

15.6 %

15.7 %

15.6 %

15.2 %

Distributors







Avg. Base

39,028

40,825

42,551

42,369

41,193

44,084

EOP Base

39,991

41,981

41,932

41,825

41,825

39,413

Monthly Activity Rate

98.5 %

98.1 %

97.9 %

98.1 %

98.2 %

98.3 %

Avg. Monthly Order

$23,562

$23,440

$21,944

$23,518

$23,104

$24,281

Monthly Growth Rate

9.1 %

10.7 %

10.4 %

10.0 %

10.1 %

6.5 %

Monthly Churn Rate

8.6 %

9.1 %

10.4 %

10.1 %

9.6 %

8.7 %

Jafra Mexico


1Q23

2Q23

3Q23

4Q23

2023

2022

Consultants







Avg. Base

448,982

427,289

414,968

461,712

438,238

389,680

EOP Base

427,280

424,435

422,956

467,736

467,736

455,969

Monthly Activity Rate

51.7 %

51.2 %

52.2 %

52.9 %

52.0 %

53.60 %

Avg. Monthly Order

$2,063

$2,091

$2,088

$2,181

$2,107

$1,989

Monthly Growth Rate

9.2 %

8.9 %

10.5 %

11.5 %

10.1 %

11.50 %

Monthly Churn Rate

11.3 %

9.1 %

10.6 %

8.3 %

9.8 %

20.10 %

Leaders







Avg. Base

19,030

18,978

18,553

18,576

18,753

20,107

EOP Base

18,952

18,875

18,555

18,719

18,719

19,290

Monthly Activity Rate

94.3 %

93.9 %

94.0 %

95.0 %

94.3 %

92.30 %

Avg. Monthly Order

$2,259

$2,463

$2,236

$2,624

$2,396

$2,310

Monthly Growth Rate

1.0 %

1.0 %

1.1 %

1.4 %

1.1 %

0.80 %

Monthly Churn Rate

1.6 %

1.4 %

1.4 %

1.1 %

1.4 %

1.50 %

Jafra USA


1Q23

2Q23

3Q23

4Q23

2023

2022

Consultants







Avg. Base

29,399

28,541

29,608

31,268

29,704

35,171

EOP Base

28,749

29,921

30,489

31,117

31,117

36,222

Monthly Activity Rate

37.7 %

44.4 %

45.1 %

43.8 %

42.8 %

50.60 %

Avg. Monthly Order (USD)

$232

$236

$229

$231

$232

$244

Monthly Growth Rate

9.7 %

12.9 %

14.5 %

12.5 %

12.4 %

11.00 %

Monthly Churn Rate

15.0 %

11.5 %

13.8 %

11.5 %

13.0 %

10.80 %

Leaders







Avg. Base

2,080

2,041

1,642

1,782

1,886

2,109

EOP Base

2,099

1,760

1,645

1,793

1,793

2,095

Monthly Activity Rate

81.1 %

83.8 %

90.4 %

90.2 %

86.4 %

91.60 %

Avg. Monthly Order (USD)

$219

$220

$217

$215

$218

$206

Monthly Growth Rate

1.9 %

2.6 %

6.3 %

7.9 %

4.7 %

4.40 %

Monthly Churn Rate

1.8 %

7.6 %

8.4 %

5.0 %

5.7 %

4.80 %

 

Disclosure
We hereby disclose certain figures pertaining to the net revenues generated by our Jafra Mexico entity in select quarters of 2022 and 2023. These figures should be regarded as understated yet inaccurate due to timing issues in sales recognition, specifically related to the fulfillment of orders placed by our sales force, and in accordance with IFRS 15 we should have not recognized them until delivered.

Annual net revenues were presented fairly in all material respects as of December 31st, 2022, and 2023, and for the years then ended. Cut-off adjustments represent a decrease in net revenues and EBITDA in some quarters as follows (Consolidated figures):

 




Same figures





6/30/2022

  9/30/2022

12/31/2022

  3/31/2023

  6/30/2023

  9/30/2023

Net Revenues

3,071,360

3,115,894

3,232,460

3,074,500

3,223,935

3,049,230

Cost of sales

941,688

968,678

955,398

839,161

862,241

912,001

Gross Margin

2,129,672

2,147,216

2,277,062

2,235,339

2,361,695

2,137,229

SG&A expenses  

1,644,064

1,714,400

1,677,720

1,749,584

1,737,655

1,689,972

EBITDA

485,608

432,816

599,342

485,755

624,040

447,257

This is due to timely issues because a higher portion of Jafra's monthly sales is made in the last week of the month, and orders to consultants take a few days to deliver. Annual cut off for the year ended December 31st, 2023, represented just Ps. 15M, which is not significant and is properly presented.

A mere 0.2% of the value of orders placed at the end of each quarter does not materialize as sales, due to damages incurred by the products during their delivery process or returns made by our consultants for receiving a product different from what they ordered.

The Company, since the close of 2023, has initiated a strategy to minimize cutoff adjustments each quarter, aligning commercial efforts to advance orders to the third week of the month and adjusting the logistics of shipments and deliveries to ensure that the majority of these are completed before the end of the period.

Use of Non-IFRS Financial Measures
This announcement includes certain references to EBITDA, EBITDA Margin, Net Debt:
EBITDA: defined as profit for the year adding back the depreciation of property, plant and equipment and right of use assets, amortization of intangible assets, financing cost, net and total income taxes
EBITDA Margin: is calculated by dividing EBITDA by net revenue
EBITDA and EBITDA Margin are not measures recognized under IFRS and should not be considered as an alternative to, or more meaningful than, consolidated net income for the year as determined in accordance with IFRS or as indicators of our operating performance from continuing operations. Accordingly, readers are cautioned not to place undue reliance on this information and should note that these measures as calculated by the Company, may differ materially from similarly titled measures reported by other companies.
Betterware believes that these non-IFRS financial measures are useful to investors because (i) Betterware uses these measures to analyze its financial results internally and believes they represent a measure of operating profitability and (ii) these measures will serve investors to understand and evaluate Betterware's EBITDA and provide more tools for their analysis as it makes Betterware's results comparable to industry peers that also prepare these measures.

Definitions: Operating Metrics

Avg. Base: Weekly average Associate/Distributor base
EOP Base: Associate/Distributor base at the end of the period
Weekly Churn Rate: Average weekly data. Total Associates/Distributors lost during the period divided by the beginning of the period Associate/Distributor base.
Weekly Activity Rate: Average weekly data.  Active Associates/Distributors divided by ending Associate/Distributor base.
Avg. Weekly Order: Average weekly data. Total Revenue divided by number of active Associates/Distributors

Avg. Base: Monthly average Consultant/Leader base
EOP Base: Consultant/Leader base at the end of the period
Monthly Churn Rate (Consultants): Average monthly data. Total Consultants lost during the period divided by the number of active Consultants 4 months prior. A Consultant is terminated only after 4 months of inactivity.
Monthly Churn Rate (Leaders): Average monthly data. Total Leaders lost during the period divided by end of period Leader's base.
Monthly Activity Rate: Average monthly data. Active Consultants/Leaders divided by the end of period Consultant/Leaders base.
Avg. Monthly Order (Consultants): Average monthly data. Total Catalogue Revenue divided by number of consultant orders.
Avg. Monthly Order (Leaders): Average monthly data. Total Leaders Revenue divided by number of leaders orders.

About Betterware de México, S.A.P.I. de C.V.

Founded in 1995, Betterware de Mexico is the leading direct-to-consumer company in Mexico focused on creating innovative products that solve specific needs regarding organization, practicality, space saving and hygiene within the household. Betterware's wide product portfolio includes home organization, kitchen, commuting, laundry and cleaning, as well as other categories that include products and solutions for every corner of the household.

The Company has a differentiated two-tier network of distributors and associates that sell their products through twelve catalogs per year. All products are designed by the Company and under the Betterware brand name through its different sources of product innovation. The Company's state-of-the-art infrastructure allows it to safely and timely deliver its products to every part of the country, backed by the strategic location of its national distribution center. Today, the Company distributes its products in Mexico and Guatemala, and has plans of additional international expansion.

Supported by its asset light business model and its three strategic pillars of Product Innovation, Business Intelligence and Technology, Betterware has been able to achieve sustainable double-digit growth rates by successfully expanding its household penetration and share of wallet.

Forward-Looking Statements

This press release includes certain statements that are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as "believe," "may," "will", "estimate", "continue", "anticipate", "intend", "expect", "should", "would", "plan", "predict", "potential", "seem", "seek," "future," "outlook", and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. The reader should understand that the results obtained may differ from the projections contained in this document and that many factors could cause our actual activities or results to differ materially from the activities and results anticipated in forward looking statements. For this reason, the Company assumes no responsibility for any indirect factors or elements beyond its control that might occur inside Mexico or abroad and which might affect the outcome of these projections and encourages you to review the 'Cautionary Statement' and the 'Risk Factor' sections of our annual report on Form 20-F for the year ended December 31, 2020 and any of the Company's other applicable filings with the Securities and Exchange Commission for additional information concerning factors that could cause those differences

The Company undertakes no obligation and does not intend to update these forward-looking statements to reflect events or circumstances occurring after the date hereof. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Further information on risks and uncertainties that may affect the Company's operations and financial performance, and the forward statements contained herein, is available in the Company's filings with the SEC. All forward-looking statements are qualified in their entirety by this cautionary statement.

4Q2023 & FY2023 Conference Call 
Management will hold a conference call with investors on February 23, 2024, at 8:00 am Central Standard Time (CST)/ 9:00am Eastern Time (EST). For anyone who wishes to join live, the dial-in information is:

Toll Free: 1-877-451-6152
Toll/International: 1-201-389-0879
Conference ID: 13744249

If you wish to listen to the replay of the conference call, please see instructions below:

Toll Free: 1-844-512-2921
Toll/International: 1-412-317-6671
Replay Pin Number: 13744249
Contacts.

SOURCE Betterware de México, S.A.P.I. de C.V.


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