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Classified in: Business
Subjects: HSP, WOM, LIC, BLK, DEI

HSN CHAMPIONS EMERGING DESIGNERS THROUGH EXCLUSIVE COLLABORATION WITH HARLEM'S FASHION ROW


HFR's top designers to present four exclusive collections LIVE from Harlem for Spring and Fall 2024  

ST. PETERSBURG, Fla., Jan. 24, 2024 /PRNewswire/ -- HSN®, a leader in livestream shopping and video storytelling, today announced an exclusive collaboration with Harlem's Fashion Row (HFR), tapping four of the agency's top designers, each with their own fresh, distinct perspective. Debuting next month will be collections from brands Megan Renee and Undra Celeste, followed by two new designers in the fall.

"Harlem's Fashion Row has brought us exceptional designers with beautiful and exclusive collections that we are honored to share with our audience," said Bridget Love, GMM & VP Fashion, Accessories, Jewelry & Beauty, HSN.  "This collaboration helps HSN continue to offer our customers with an ever-changing mix of must-have items that reflect multiple perspectives on fashion. We are proud to support HFR's mission of inclusivity and empowerment in the fashion industry."

Brandice Daniel, founder of Harlem's Fashion Row, passionately expressed her commitment to elevating diverse voices in the fashion industry through the collaboration with HSN. She emphasized, "This project not only celebrates unique perspectives but also provides a new and vital platform for designers of color, extending beyond the boundaries of traditional retail. It signifies a notable advancement in the range of opportunities presently accessible to designers of color."

Megan Renee x HFR is a 9-piece collection for everyday wear with original prints embodying strength, confidence, and unapologetic femininity.  For Undra Celeste x HFR, Undra has created a 10-piece wardrobe featuring modern, fun, and bold workwear.  The new collections will range in price point from $49.95 for a T-shirt to $189.95 for a trench coat.

Discussing the inspiration behind her collection, Megan Smith, designer of Megan Renee, elaborated, "Each piece tells a story through unique prints and vibrant colors, reflecting the identity of a woman who embraces her power and individuality.  Creating this collection has been an incredible journey, allowing me to showcase my distinct point of view on fashion."

"Undra Celeste x HFR embodies the essence of a multicultural woman who wants to show up to work feeling like her authentic self," said Undra Duncan, designer of Undra Celeste.  "This collaboration for HSN is an exciting opportunity to share my vision of the future, where fashion becomes a statement of unyielding self-expression for every woman."

The HRF brands will appear on-air on February 1st via a live remote from Harlem, where each designer will have one full hour of programming.  Customers can shop their exclusive new collections on www.hsn.com later this month, leading into the network's month-long celebration of Black History Month. Learn more and shop Black Owned businesses on www.hsn.com.

About HSN 

 HSN® takes shoppers on a journey ? embracing the new, exploring untrodden paths, and bringing shoppers a unique perspective that enriches their lives. HSN offers a curated assortment of exclusive products and top brand names in health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics and incorporates entertainment, personalities and industry experts to provide a unique shopping experience. HSN engages millions of customers across the U.S. via two TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and digital livestreaming TV. The retailer also reaches millions of customers via the QVC+ and HSN+ streaming experience, a website and mobile app, and social pages. HSN was founded more than 45 years ago as the first shopping network and is based in St. Petersburg, Fla. To learn more, visit corporate.hsn.com, follow @HSN on Facebook, Instagram or Twitter, or follow HSN on Pinterest, YouTube or LinkedIn.  

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes the Qurate Retail GroupSM portfolio of brands as well as other minority interests. Qurate Retail Group comprises six leading retail brands ? QVC®, HSN, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® ? all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.?For more information, visit qurateretailgroup.com or follow Qurate Retail Group on YouTube or LinkedIn

ABOUT HARLEM'S FASHION ROW [HFR]

Founded in 2007 by Brandice Daniel, the organization supports emerging talent and provides a platform for underrepresented Black and Latinx designers. Harlem's Fashion Row is the premier agency creating a bridge between brands and designers of color through product collaborations, experiential marketing events, and brand strategy.  The objective is to provide real business opportunities that will enable designers to showcase their skills and abilities in an industry that is often inaccessible to this group. To learn more, please visit www.harlemsfashionrow.com.

SOURCE HSN


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