Push To Talk (PTT) market to grow by USD 17,473.47 million from 2022 to 2027: Increasing acceptance of PoC solutions among end-user industries drive market growth - Technavio
NEW YORK, July 28, 2023 /PRNewswire/ -- The global push to talk (PTT) market size is estimated to increase by USD 17,473.47 million from 2022 to 2027. The market's growth momentum will progress at a CAGR of 8.99% during the forecast period. Discover some insights on market size historic period (2017 to 2021), and Forecast (2023 to 2027) before buying the full report -Request a sample report
Push to talk (PTT) market ? Vendor Analysis Vendor Landscape - The global push-to-talk (PTT) market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer push-to-talk (PTT) in the market are AINA Wireless Finland Oy, AT and T Inc., GroupTalk Sweden AB, Hytera Communications Corp. Ltd., international Push to Talk Ltd., Iridium Communications Inc., Motorola Solutions Inc., Orion Labs Inc., PeakPTT, Qualcomm Inc., SLA Corp., T Mobile US Inc., Tait Communications, Telefonaktiebolaget LM Ericsson, Telstra Ltd., Verizon Communications Inc., Voxer Inc., Yiip Inc., Zebra Technologies Corp., and Zello Inc. and others.
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Vendor Offerings -
AT and T Inc. - The company offers push-to-talk services such as AT and T enhanced push-to-talk which is an is an IP based end to end communications and applications platform that offers sub-second call setup, a broad suite of features, and comprehensive administrative and fleet management tools.
GroupTalk Sweden AB - The company offers a push-to-talk such as Group push-to-talk, GroupTalk PC dispatch 2, and Radio bridge.
Hytera Communications Corp. Ltd. - The company offers push-to-talk services which help teams or organizations communicate efficiently and collaborate closely.
Push To Talk (PTT) Market - Segmentation Assessment Segment Overview This push to talk market report extensively covers market segmentation by type (LMR (Land Mobile Radio) and cellular), business segment (large enterprise and SMEs (Superconducting Magnetic Energy Storage)), and geography (North America, Europe, APAC, South America, and Middle East and Africa).
The LMR (Land Mobile Radio) segment will be significant for market growth during the forecast period. Since LMR is designed for mission-critical use, with short bursts of guaranteed connectivity, the demand for LMR-based PTT technology is expected to grow in the management of natural disasters. It is also a wireless communication network commonly used by public safety departments for critical communications. Also, technological advances in LMR technology from conventional to trunked and analog to digital (e.g., P25 and TETRA) have driven the growth of the LMR segment in the global push-to-talk market. Hence, such factors boost the growth of the LMR segment in the PTT market during the forecast period.
Geography Overview By geography, the global push to talk (PTT) market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global push-to-talk (PTT) market.
North America will account for 42% of the growth of the global market during the forecast period. Effective communication during emergency situations, such as earthquakes, hurricanes, fires, and floods, is essential to manage emergencies. In the management of such emergency situations, PTT technology provides an effective communication system. Hence, the rising number of such incidences has resulted in the need for the deployment of PTT applications for public safety in the region, which is expected to drive the growth of the market in the North American region.
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Push To Talk (PTT) Market ? Market Dynamics
Leading Drivers -
Increasing acceptance of PoC solutions among end-user industries drives the growth of the PTT market.
Owing to the low setup costs and ease of maintenance, PoC solutions gain popularity in various industries. Industries such as hospitality, education, construction, and transportation popularly use these solutions.
The ability to see who is online and available to contact, the installation of third-party applications, and real-time monitoring, which increases its demand in various industry sectors are provided by PoC.
Hence, such factors increase the market growth of PTT during the forecast period.
Key Trends -
Increased M&A is an emerging push-to-talk (PTT) market trend that influences market growth.
Market vendors engage in M&A activities as a business strategy to expand their product portfolio and strengthen their business.
In March 2020, Ericsson acquired Genaker, a provider of MC-PTT solutions, and this acquisition strengthened Ericsson's MC-PTT offering to meet the demands of the transforming mission-critical communications and private network market.
Additionally, innovative business and marketing strategies can help companies explore additional opportunities and strengthen their market presence.
Hence, such trends boost the growth of the PTT market during the forecast period.
Major challenges -
Interoperability and security concerns in PTT applications challenge the growth of the PTT market.
There are several PTT applications and services in the market but there but these devices cannot directly interoperate with LMR devices.
Additional interoperable devices must be used with additional cost and complexity. For instance, the current offering of PTT/MCPTT (Mission critical push-to-talk) voice from AT and T/FirstNet by AT and T will only work on AT and T devices within AT and T`s network and not support necessary connections for cross-carrier interoperability.
Furthermore, due to a lack of interoperability in PTT, it prohibits unified communications across agencies, which makes large incidents such as Hurricane Katrina and 9/11 complicated, as several jurisdictions collaborate for managing crisis events.
Hence, such factors impede market growth during the forecast period.
The walkie talkie market size is expected to increase by USD 2,648.45 million from 2022 to 2027, and the market's growth momentum will accelerate at a CAGR of 6.92%. Furthermore, this report extensively covers walkie talkie market segmentations by product (digital and analog), application (industry and commerce, government and utility, and defense), and geography (APAC, North America, Europe, South America, and Middle East and Africa).
The push buttons signaling devices market size in Latin America is expected to increase by USD 28.18 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.82%. Furthermore, this report extensively covers push buttons signaling devices market in Latin America segmentation by end-user (process industries and discrete industries) and geography (Mexico, Brazil, Venezuela (RB), Argentina, and Rest of Latin America). The increasing demand for industry safety is notably driving the push buttons signaling devices market growth in Latin America.
Push To Talk (PTT) Market Scope
Report Coverage
Details
Historic period
2017-2021
Forecast period
2023-2027
Growth momentum & CAGR
Accelerate at a CAGR of 8.99%
Market growth 2023-2027
USD 17,473.47 million
Market structure
Fragmented
YoY growth 2022-2023 (%)
7.0
Regional analysis
North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution
North America at 42%
Key countries
US, China, Germany, UK, and France
Competitive landscape
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled
AINA Wireless Finland Oy, AT and T Inc., GroupTalk Sweden AB, Hytera Communications Corp. Ltd., international Push to Talk Ltd., Iridium Communications Inc., Motorola Solutions Inc., Orion Labs Inc., PeakPTT, Qualcomm Inc., SLA Corp., T Mobile US Inc., Tait Communications, Telefonaktiebolaget LM Ericsson, Telstra Ltd., Verizon Communications Inc., Voxer Inc., Yiip Inc., Zebra Technologies Corp., and Zello Inc.
Market dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Table of Contents
1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary ? Chart on Market Overview
Exhibit 02: Executive Summary ? Data Table on Market Overview
Exhibit 03: Executive Summary ? Chart on Global Market Characteristics
Exhibit 04: Executive Summary ? Chart on Market by Geography
Exhibit 05: Executive Summary ? Chart on Market Segmentation by Type
Exhibit 06: Executive Summary ? Chart on Market Segmentation by Business Segment
Exhibit 07: Executive Summary ? Chart on Incremental Growth
Exhibit 08: Executive Summary ? Data Table on Incremental Growth
Exhibit 09: Executive Summary ? Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global push to talk (PTT) market 2017 - 2021
Exhibit 18: Historic Market Size ? Data Table on global push to talk (ptt) market 2017 - 2021 ($ million)
Exhibit 172: Validation techniques employed for market sizing
Exhibit 173: Information sources
13.5 List of abbreviations
Exhibit 174: List of abbreviations
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