Well Groomed Pets Makes the Commitment to Fear Free Care

Well Groomed Pets, a premium grooming and wellness center that employs proprietary AI/ML to customize every dog grooming treatment, and Fear Free®, LLC, a revolutionary animal welfare online education company announced today an alliance with the goal of alleviating fear, anxiety, and stress and creating a positive experience for pets going to the groomer, pet parents, and their grooming teams.

DENVER, July 18, 2023 /PRNewswire-PRWeb/ -- Well Groomed Pets, a premium grooming and wellness center that employs proprietary AI/ML to customize every dog grooming treatment, and Fear Free®, LLC, a revolutionary animal welfare online education company announced today an alliance with the goal of alleviating fear, anxiety, and stress and creating a positive experience for pets going to the groomer, pet parents, and their grooming teams.

Well Groomed Pets is ushering in a new era of pet care with its robust commitment to achieving Fear Free certification for all team members. The groundbreaking franchise system, recognized for its innovative use of AI/ML to personalize grooming treatments, views this move as an important enhancement to their high standard of service. Every franchise under the Well Groomed Pets banner will engage in the Fear Free training and certification program, ensuring their teams are fully equipped to minimize anxiety and stress in pets, and provide a positive, enjoyable grooming experience. This commitment is an extension of Well Groomed Pets' philosophy to holistically care for every pet, placing equal importance on emotional well-being as on physical appearance. The goal is to redefine the grooming experience not just as a necessary routine, but as a delightful event for both pets and their owners.

In a statement regarding the commitment to Fear Free Certification for all team members, Michael Hill, CEO of Well Groomed Pets, said, "This collaboration with Fear Free represents a monumental step in our ongoing mission to revolutionize the pet care industry. By incorporating Fear Free's techniques and philosophies into our franchise system, we are not only raising the bar for pet grooming standards but also actively enhancing the emotional well-being of the pets we serve. It's our pledge to pet parents that we will continue to provide a grooming experience that is both enjoyable and reassuringly safe. Our aim is to make every visit to Well Groomed Pets a joyful one, where pets are excited to return, and owners trust us to deliver the very best care possible."

Since 2016, Fear Free has provided online education aimed at relieving fear, anxiety, and stress in pets to more than 265,000 veterinary professionals, pet professionals, animal welfare employees and volunteers, and pet parents. Fear Free's Animal Groomer Certification launched in 2018 and teaches groomers how to utilize Fear Free techniques to care for the emotional wellbeing of pets in their care and ensure the grooming experience is as enjoyable as possible for pets and pet parents.

"Going to the groomer can be a big source of fear, anxiety, and stress for pets and pet parents," said Marty Becker, DVM, founder and Chief Professional Relations Officer at Fear Free, "but thanks to advances in animal behavior, handling, protocols, and programs like Fear Free, we are able to help pets not only tolerate being groomed, but actually enjoy their visit. Thanks to this pioneering collaboration with Well Groomed Pets and their commitment to Fear Free Certification for all of their team members, we are able to help transform the grooming experience into a positive one, resulting in healthier, happier pets, improved client experience, and increased team morale."

About Fear Free

Founded by Dr. Marty Becker and developed by hundreds of experts in behavior, medicine, and handling, Fear Free offers online and in-person education to veterinary professionals, the pet professional community, animal shelter staff and volunteers, and pet owners. Fear Free provides both professionals and pet lovers alike with the knowledge and tools to look after a pet's physical and emotional wellbeing.

Veterinary or pet professionals can learn more about becoming Fear Free Certified by visiting fearfreepets.com. Pet owners can visit fearfreehappyhomes.com to access free videos, articles, and more that will help improve the physical and emotional health of their pets right at home. Shelter, rescue, and animal welfare employees and volunteers can visit fearfreeshelters.com to enroll in the complimentary program.

About Well Groomed Pets

Well Groomed Pets is dedicated to reimagining pet wellness. As a leading U.S. franchise, we're not just about grooming - we're focused on total canine health and happiness. Every dog visiting our AKC safety certified centers benefits from a meticulous 50+ point wellness examination, enabling us to collect invaluable pet health data and set the standard in the pet care industry. We invite franchisees, partners, and suppliers to join our mission. Our vision is brought to life on www.wellgroomedpets.com. Here, we inspire stakeholders to join us in improving dogs' lives worldwide.

Pull Quote

"By incorporating Fear Free's techniques and philosophies into our franchise system, we are not only raising the bar for pet grooming standards but also actively enhancing the emotional well-being of the pets we serve" - Michael Hill, CEO, Well Groomed Pets

Media Contact

Meg Nowik, Fear Free, LLC, 1 720-507-6479, [email protected], fearfreepets.com

SOURCE Fear Free, LLC