By region, the global mobile value-added services (VAS) market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. APAC is estimated to contribute 58% to the growth of the global market over the forecast period. The rapid penetration of smartphones and mobile broadband in emerging economies such as China and India is driving the growth of the regional market. Buy the report
Company Profiles
The mobile value-added services (VAS) market report includes information on the key products and recent developments of leading vendors, including:
America Movil SAB de CV - The company offers value added services such as Claro Sync cloud storage services, Claro Video, Claro Música music app, and Claro Viajes travel application.
Apple Inc. - The company offers value added service named as Apple Pay, mobile payment service that allows users to make payments in person, in iOS apps, and on the web.
AT & T Inc. - The company offers value added services such as nationwide coverage on an all band solution, access to 5g plus services, firstnet customer support, full application ecosystem, full device ecosystem, and credentialing processes.
Cisco Systems Inc. - The company offers value added services such as Wi Fi a service that allows customers to connect mobile devices to the internet.
Comviva Technologies Ltd.
Huawei Technologies Co. Ltd.
Infosys Ltd.
InMobi Pte. Ltd.
Market Dynamics
The market is driven by factors such as the rapid increase in smartphone penetration, digitization of key industries, and rapid penetration of mobile broadband. However, the constraints in content monetization is hindering market growth.
Competitive Analysis
The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share among others. Request a Sample
Market Segmentation
By product, the market is segmented into mobile advertising, mobile games, mobile music and video streaming, mobile money and m-commerce, and mobile publications. The mobile advertising segment accounted for the largest share of the market in 2022.
By geography, the market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. APAC held the largest share of the market in 2022.
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What are the key data covered in this mobile value-added services (VAS) market report?
CAGR of the market during the forecast period.
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the mobile value-added services (VAS) market and its contribution to the parent market.
Accurate predictions about upcoming trends and changes in consumer behavior.
Growth of the market across North America, Europe, APAC, South America, and the Middle East and Africa.
A thorough analysis of the market's competitive landscape and detailed information about vendors.
Comprehensive analysis of factors that will challenge the growth of mobile value-added services (VAS) market vendors.
Mobile Value-added Services (VAS) Market Scope
Report Coverage
Details
Page number
177
Base year
2022
Historic period
2017-2021
Forecast period
2023-2027
Growth momentum & CAGR
Accelerate at a CAGR of 15.76%
Market growth 2023-2027
USD 723.25 billion
Market structure
Fragmented
YoY growth 2022-2023 (%)
13.89
Regional analysis
APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution
APAC at 58%
Key countries
US, China, Japan, India, and Germany
Competitive landscape
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled
Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc
Market dynamics
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Table of contents:
1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary ? Chart on Market Overview
Exhibit 02: Executive Summary ? Data Table on Market Overview
Exhibit 03: Executive Summary ? Chart on Global Market Characteristics
Exhibit 04: Executive Summary ? Chart on Market by Geography
Exhibit 05: Executive Summary ? Chart on Market Segmentation by Product
Exhibit 06: Executive Summary ? Chart on Market Segmentation by End-user
Exhibit 07: Executive Summary ? Chart on Incremental Growth
Exhibit 08: Executive Summary ? Data Table on Incremental Growth
Exhibit 09: Executive Summary ? Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global mobile value-added services (VAS) market 2017 - 2021
Exhibit 18: Historic Market Size ? Data Table on Global mobile value-added services (VAS) market 2017 - 2021 ($ billion)
Exhibit 179: Telefonaktiebolaget LM Ericsson - Overview
Exhibit 180: Telefonaktiebolaget LM Ericsson - Business segments
Exhibit 181: Telefonaktiebolaget LM Ericsson - Key news
Exhibit 182: Telefonaktiebolaget LM Ericsson - Key offerings
Exhibit 183: Telefonaktiebolaget LM Ericsson - Segment focus
12.17 Vodafone Group Plc
Exhibit 184: Vodafone Group Plc - Overview
Exhibit 185: Vodafone Group Plc - Business segments
Exhibit 186: Vodafone Group Plc - Key offerings
Exhibit 187: Vodafone Group Plc - Segment focus
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 188: Inclusions checklist
Exhibit 189: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 190: Currency conversion rates for US$
13.4 Research methodology
Exhibit 191: Research methodology
Exhibit 192: Validation techniques employed for market sizing
Exhibit 193: Information sources
13.5 List of abbreviations
Exhibit 194: List of abbreviations
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