Café La Rica Espresso Brand Gains All Winn Dixie and Bi-Lo Retail Locations

SAN DIEGO, Oct. 16, 2018 /PRNewswire/ -- Youngevity International, Inc. (YGYI), a leading omni-direct lifestyle company, announced the planned expansion of its Café La Rica Brand into over 500 retail doors and 125 cafeterias.  The expanded distribution arrangement now includes all Winn Dixie and Bi-Lo stores, as well as 125 Winn Dixie Cafeterias.  The new foot print expands Café La Rica's retail presence into Georgia, Alabama, Louisiana, Mississippi, and North and South Carolina.  CLR Roaster's Café La Rica brand has been growing in popularity both in retail and in food service since it became The "Official Cafecito" of Major League Baseball's Miami Marlins in 2017.  At the Player's request Café La Rica Espresso replaced Red Bull in the Miami Marlin's locker room at the start of the 2018 season.

"We are very proud to have our Café La Rica Espresso expand so significantly," stated Ernesto Aguila, President of CLR, and Founder of the Café La Rica Brand.  "We are quite enthusiastic to see our brand expanding outside of Florida into six additional states."

Dave Briskie, President and CFO, of YGYI, the parent company that owns CLR Roasters, stated, "We will begin shipping to the new locations over the next several weeks and the roll out of the 125 new food service locations will take place beginning next month and is expected to continue throughout 2019.   This planned expansion of an additional 125 food service locations taking place throughout next year should provide a jump start to 2019 within our highest profit margin sector of our business." 

About CLR Roaster

Youngevity's coffee manufacturing division, CLR Roasters, was established in 2001 and is a wholly-owned subsidiary. CLR Roasters is a full-sized coffee roaster that produces gourmet coffees under its own boutique brands -- Café La Rica®, Josie's Java House®, and Javalution®; manufactures a variety of private labels for major national chains; and for the direct selling channel under Youngevity International. The company remains one of the largest suppliers in North America to the cruise line industry. CLR was the first entrant into the fortified coffee niche with its Youngevity JavaFit® brand. In May 2014, CLR acquired a coffee plantation and processing facility in Nicaragua, allowing the entity to control coffee production and quality -- from field to cup.

About Youngevity International, Inc.

Youngevity International, Inc. ( NASDAQ: YGYI ), is a leading omni-direct lifestyle company -- offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The Company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company's food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For investor information, please visit YGYI.com. For general information on products and services, please visit us at youngevity.com. Keep up with our activities by liking us on Facebook and following us on Twitter.

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions, and includes statements regarding the expansion of the Café La Rica Brand into over 500 retail doors and 125 cafeterias, the continued growth of the Café La Rica brand, the roll out of the 125 new food service locations beginning next month and throughout 2019, and the expansion providing a jump start to 2019 within our highest profit margin sector of our business. . These forward-looking statements are based on management's expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, our ability to expand the Café La Rica Brand into over 500 retail doors and 125 cafeterias as planned, our ability to continue the growth of the Café La Rica brand, our ability to roll out 125 new food service locations beginning next month and throughout 2019,  our ability jump start 2019 with the expansion,  our ability to continue our financial performance and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2017 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law. All product names used herein are trademarks of their respective companies.

Contacts:

Investor Relations
YGYI Investor Relations
800.504.8650
[email protected]

Media Relations
Trendlogic PR
800.992.6299
[email protected]

SOURCE Youngevity International, Inc.