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Classified in: Environment
Subject: RCY

Sombra Mezcal Announces 12 Bartender Finalists of Its First-Ever Sustainable Virtual Cocktail Competition Judged by Trash Tiki


OAXACA, Mexico, Oct. 15, 2018 /PRNewswire/ -- Sombra Mezcal, a spirit distilled to sustain the land and the people of Oaxaca, today announces the 12 finalists of its first-ever sustainable cocktail competition, "Shake and Stir to Sustain the Land and the People," judged by Trash Tiki. Sombra Mezcal sets the highest standards for eco-friendly production at its palenque in Oaxaca to ensure consistent quality and innovation from the fields to the bottle.

More than 100 bartenders from across the U.S. submitted cocktail recipes showcasing Sombra Mezcal with at least two demonstrably sustainable ingredients. They included vegetable tops and tails, fruit pits, nutshells, herb stems and onion skin ash.

Sombra Mezcal collaborated with Trash Tiki's Kelsey Ramage and Iain Griffiths, two acclaimed bartenders at the forefront of the cocktail scene's global anti-waste movement. They recreated and tasted each recipe and ultimately narrowed down the 12 finalists. The process was conducted virtually to minimize the competition's carbon footprint. The punk rock-styled duo began to focus on sustainable cocktails while at London's Dandelyan, which was named "World's Best Bar" by World's 50 Best Bars this month.

The competition's Grand Prize winner will receive an all-expenses paid week-long apprenticeship at Sombra Mezcal's palenque in Oaxaca. Its groundbreaking green initiatives include using certified sustainable wood, rainwater, solar power and upcycling distillation by-products into adobe bricks for local housing.

"The submissions really ranged from simple and classic to quite complicated in execution," say Ramage and Griffiths. "Since the entries left what is a sustainable ingredient really open to interpretation and the contestant's own creativity, we really got the full spectrum of different ingredients and cocktails. The top 12 were all really close, as they had all taken the step of creating an original anti-waste recipe. We thank every bartender that participated."

"We were really inspired by the bartending community's embrace of our virtual cocktail competition," says John Sean Fagan, Distiller and Director General, Sombra Mezcal. "The recipes submitted really rose to the challenge of creating delicious cocktails that are also eco-friendly. Sustainable cocktails are in their infancy and it will take the entire bartending community's collaboration to perfect them. With these recipes as a first glimpse, their future looks bright indeed."

The 12 Finalists' Sustainable Cocktails in Alphabetical Order with Commentary by Trash Tiki

About Sombra Mezcal
Founded in 2006, Sombra Mezcal sets the highest standard in Mezcal production. Made from organically farmed, high altitude Espadín agave and distilled in Oaxaca, Mexico at the traditional strength of 90 proof, Sombra Mezcal was named the "Best Agave Spirit in the World" by F. Paul Pacult's Spirit Journal. It later earned Double Gold at the San Francisco World Spirits Competition.

In 2017, Sombra opened a new, state-of-the-art distillery (palenque) created as a model of sustainable production. The resulting Mezcal is a testament that world-class agave spirits do exist outside of Tequila. Sombra Mezcal is part of Davos Brands' premium portfolio that includes Aviation Gin, Astral Tequila and TYKU Sake.

For more information, please visit www.SombraMezcal.com, like us on Facebook at www.facebook.com/SombraMezcalUS/ and follow us on Twitter and Instagram at @sombramezcal.

Media Contacts:
Hanna Lee or Jen Neugeboren
Hanna Lee Communications, Inc.
212-527-9969 (office)
[email protected]
[email protected]

 

SOURCE Sombra Mezcal


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