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Classified in: Science and technology, Business
Subject: CXP

Salsify Announces International Expansion Following Significant Financial Growth and Industry Recognition in 2018


BOSTON, Oct. 15, 2018 /PRNewswire/ -- Salsify, the world's leading product experience management (PXM) platform, today announced it has achieved substantial growth in 2018 across revenue, customer base, staff and strategic industry partnerships. In addition, to meet the needs of the growing list of global brands which use its platform, Salsify has opened its first international office in Lisbon, Portugal.

(PRNewsfoto/Salsify)

Trusted by leading brands Coca-Cola, Fruit of the Loom, and Bosch to deliver the superior product experiences consumers demand, Salsify has grown its customer base 60 percent in 2018 and increased revenue by more than 100 percent year-over-year. With internationally-based brands such as Mars, SC Johnson, L'Oréal Group, and Reckitt Benckiser now relying on its platform, the company established a European presence to ensure customer success and technical development needs could be met more locally.

"Support of our brand manufacturer customers worldwide with top-level engineering and customer success teams was the driving force behind our expansion. We chose Lisbon as our first European office because of the entrepreneurial spirit and advanced skillset of every person we talked to," said Jeremy Redburn, Co-Founder and Executive Vice President of Product at Salsify. "As head of the Lisbon office, I am hyper-focused on recruiting a team that mirrors the talented, friendly culture we have grown in Boston. We are looking for creative professionals that never want to stop learning and are excited to gain a deep understanding of the Salsify platform, our customers' specific needs, and how the future of commerce can drive their growth."

In addition to establishing its European presence, the company used its recent sales growth to fuel research and development (R&D), with over 40 percent of its revenue being re-invested in R&D in 2018. In March, the company delivered the first Product Experience Management (PXM) platform which included closed-loop analytics to help brands continuously optimize product merchandising on the digital shelf to drive sales. Other key corporate milestones from the past year include:

Salsify PXM makes brands more competitive in digital commerce. The platform provides them with deep retail insights and real-time analytics based on more than 35 million online product listings to help them optimize product pages, improve discoverability and earn market share. It can suggest the type of images, text and keywords needed to best rank in a given product search and streamlines product content delivery with syndication capabilities. By combining a product information management (PIM) solution, deep analytics capabilities and a robust syndication engine, Salsify empowers brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

For more information about working at Salsify, visit https://www.salsify.com/careers. To learn more about how Salsify helps brands optimize their presence on the digital shelf, visit https://www.salsify.com/problem-we-solve.

About Salsify
Salsify is the world's leading Product Experience Management (PXM) platform. We empower brand manufacturers to accelerate digital growth by delivering the product experiences consumers demand anywhere they choose to shop online. Salsify's platform combines the power of PIM and DAM capabilities, the industry's broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world's biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf. To date, Salsify has raised a total of $98.1 million in funding, led by Greenspring Associates, Underscore VC, Venrock, Matrix Partners and North Bridge.

For more information, please visit: http://www.salsify.com.

Media Contact
Kiley Nichols
Media Relations for Salsify
[email protected]

SOURCE Salsify


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