Le Lézard
Classified in: Tourism and vacations, Business
Subject: LIC

kathy ireland® Worldwide Partners With Gander Group For Exclusive Casino Channel Distribution


COSTA MESA, Calif., Sept. 26, 2018 /PRNewswire/ -- kathy ireland® Worldwide has partnered with Gander Group, one of the casino industry's leading manufacturers and distributors of consumer products and national brands, for kathy ireland® branded products exclusive to the North American casino marketplace. The announcement was made by Gander Group CEO and Founder Josh Blake.

Kathy Ireland, CEO and Chief Designer of kathy ireland® Worldwide

The diverse products in development include kathy ireland® branded indoor and outdoor home products, travel accessories, as well as kitchen accessories under the Chef Andre Sunday Dinner Presented by kathy ireland® brand. These products will be exclusive to casino guests and not available at retail.

"We are thrilled for the partnership with Gander Group," says Kathy Ireland®, Chair, CEO and Chief Designer of kiWW®. "The entire kiWW® team was so impressed by Josh and his team's passion and creativity. We look forward to working with  Gander Group in developing exclusive high-quality products casino visitors can enjoy," adds Ms. Ireland, who is named as one of the 19 Most Influential Women in Licensing by License Global magazine. 

"Kathy is one of the most influential women in licensing, with millions of customers worldwide who are loyal to, rely on and trust her brand," states Gander Group CEO Josh Blake. "Her brilliance at product design and marketing is renowned throughout the industry. We are excited to partner with Kathy and her incredibly talented and creative team at kiWW® to bring casino guests new and innovative kathy ireland® products of the highest quality."

The new kathy ireland® products will be available for the North American gaming industry in January 2019.

About kathy ireland® Worldwide (kiWW®)
kiWW® is listed as one of the most powerful brands in the world by License Global Magazine. Kathy Ireland is named one of the 19 most influential women in licensing by License Global magazine and according to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion. Furniture Today names Kathy one of the most influential leaders in the furniture industry. Kathy graces the cover of Forbes Magazine twice (2012, 2016). kiWW® is responsible for billions of dollars in retail sales. kiWW® is the recipient of multiple awards including several Good Housekeeping Seals. Kathy and kiWW® support many non-profits including: YWCA Greater Los Angeles for which she is an Ambassador, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEF, and the St. Jude Children's Research Hospital. Kathy is named an Ambassador for the Elizabeth Taylor AIDS Foundation.

About Gander Group
Gander Group is a strategic marketing and product development leader in the US, specializing in the gaming industry. With nearly a century of combined marketing and product development experience, Gander Group has partnered with hundreds of casinos across North America. Focused on maximizing redemption rates, ROI, profit margin, and customer retention, the Gander Team utilizes decades of expert know-how, data analytics, global logistics, obsessive quality control, extraordinary showcase-level creative, and a passion for getting their client's guests into the casino, and bringing them back for more.

 

SOURCE Gander Group


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