Hidrate Spark 2.0 Launches in Target Stores Nationwide

CHICAGO, Sept. 25, 2018 /PRNewswire/ -- Hidrate Inc., creators of the Hidrate Spark 2.0, a sleek smart water bottle that tracks water intake to help users reach daily hydration goals, announced today its nationwide launch in 1,800 Target store locations.

Due to consistent positive performance and increased customer demand following an initial 200 store deployment earlier this year, Hidrate is expanding its footprint with Target, one of the largest department store retailers in the country. Hidrate has also been available for purchase on Target.com since September 2017.

"We're excited to continue developing a deeper partnership with Target and expand our brick and mortar presence nationwide," said Nadya Nguyen, founder and CEO of Hidrate. "This will provide a whole new demographic of customers with the opportunity to find their own 'spark' at a Target store nearest to them - enabling them to better meet their hydration needs and improve overall health."

The Hidrate Spark 2.0 is a bluetooth-enabled smart water bottle that tracks water intake and syncs to a hydration app (available on iOS and Android). The 24-ounce, BPA-free, dishwasher-safe bottle has a long lasting battery life with no charging needed.

With proprietary technology and a built-in sensor, Hidrate calculates your daily water goal based on personal parameters, such as gender, age, weight, and height, then personalizes hydration goals, offering reminders and suggestions based on individual physiology, activity, and location. The bottle also pairs with fitness trackers and apps such as Fitbit, Apple Watch, Apple Health, MyFitnessPal and more to adjust hydration goals to fit your daily activity level. Embedded with LED lights, the bottle glows to remind users to stay hydrated.

The brand was founded in 2015, starting with a record-breaking, top 1% Kickstarter campaign. Since then, the company has rapidly grown into the leading brand in the smart water bottle category with additional announcements and launches in the pipeline for 2019.

Retailing at $45, Hidrate Spark 2.0 is available in a variety of frosted color choices, with teal and black options initially for sale in 400 Target stores and teal, black, purple and white available in 1400 other locations.

About Hidrate
Founded in 2015, Hidrate Inc. was created out of passion and necessity to harness the power of good design and technology and apply it to help people live healthier. The company blew out of the gate with a wildly successful, top 1% Kickstarter campaign and has grown into the leading brand in the smart water bottle category, powering Mayo Clinic research studies, and making a splash on the Today Show, CNBC, Forbes, TechCrunch, Mashable, Business Insider, and many more.

Find Hidrate at www.hidratespark.com, online via Amazon, Target and Bed Bath and Beyond, and on social @HidrateSpark.

About Target
Target Corporation is an upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. The retailer has 1,839 stores in the United States with over 350,000 team members worldwide.

Contact: Emily Webb
BAM Communications
C: (858) 729-8483
[email protected]

SOURCE Hidrate