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Classified in: Business
Subject: BCY

Bluestar Alliance, LLC Approved As Stalking Horse Bidder For Brookstone Bankruptcy Auction®

NEW YORK, Sept. 12, 2018 /PRNewswire/ -- Since being named the "stalking horse" bidder for Brookstone's auction scheduled for September 26, 2018 by the Bankruptcy Court for the District of Delaware, Bluestar Alliance, LLC has received multiple calls and interest for the Brookstone brand.

Key focus categories for the company include wellness, home, travel, entertainment, gifting, new tech and corporate sales, many of which are similar to those of Brookstone.  However, Bluestar intends to expand the Brookstone brand in the licensing world and intends to look for the best in class innovation from licensees in new and existing categories.

"Bluestar intends to enter into discussions in categories including audio, tech, kitchen, massage, therapeutic, among many more," stated Joey Gabbay, CEO of Bluestar Alliance.

In addition, the company plans to grow Brookstone's presence in premium airport locations and wholesale channels through strong customer relationships and will continue to grow a robust e-commerce platform.

About Bluestar Alliance, LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006. Bluestar Alliance, LLC owns, manages, and markets a portfolio of consumer brands which span across many tiers of distribution from luxury to mass market with a heavy emphasis on department store retail brands including Tahari, Bebe, Kensie, Catherine Malandrino, Nanette Lepore, Joan Vass, Michael Bastian, English Laundry and Limited Too.

Bluestar Alliance specializes in licensing, branding and marketing consumer brand companies through extensive relationships with leading retailers, brand licensing manufacturers and a network of media and strategic partners.

Bluestar Alliance's current international and domestic partners offer the opportunity to take a niche brand to a visible worldwide lifestyle brand. Since its inception, the company has acquired select brands with retail sales exceeding $2.5 billion. Bluestar Alliance manages a current portfolio of over 250 licensees and a growing branded retail platform of over 100 stores worldwide throughout North America, Europe, Australia, South America, Asia, Middle East and India.

SOURCE Bluestar Alliance, LLC

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News published on 12 september 2018 at 19:12 and distributed by: