Le Lézard
Classified in: Business, Sports and recreation
Subject: LIC

Knot Standard Named Official Men's Formal Wear Partner of New York City Football Club


NEW YORK, Sept. 6, 2018 /PRNewswire/ -- Knot Standard®, the leader in premium, custom menswear, today announced an exclusive partnership with New York City Football Club (NYCFC). The agreement will see Knot Standard serve as the soccer team's official provider of pre-game formal attire. Starting on September 8, prior to NYCFC's home match against D.C. United, team players and coaches will arrive at Yankee Stadium wearing custom suits, made and tailored by Knot Standard.

"We are thrilled to partner with NYCFC, a top Major League Soccer team, at a time when soccer is the fastest growing sport in the U.S.," said John Ballay, CEO & Co-Founder of Knot Standard. "There is a close connection between sports and fashion, especially in New York City, and having NYCFC in our own backyard is the perfect opportunity to showcase soccer and style together."

Knot Standard worked with NYCFC players and coaches on custom measurements and fabric selections to create the same modern bespoke experience it offers to its clients. In line with the level of quality provided by Knot Standard, each garment pays homage to the iconic NYCFC colors and badge. For home games, a lightweight navy wool suit, paired with a crisp white shirt and white pocket square, will have the NYCFC logo and player signature embroidered on the interior. The jacket will feature a light blue lining with highlights of orange and the three cuff buttons are sewn in the blue, white and orange. Knot Standard is also providing more relaxed options focused on comfort while traveling, including a white pique jersey polo, beige chinos and a 100% waterproof navy trench coat that the team can wear when the weather takes a turn for the worst - keeping them warm and dry.

"We are excited to team up with Knot Standard and I know the players are looking forward to wearing the custom suits," said Claudio Reyna, NYCFC Sporting Director. "Many of our players enjoy fashion and this partnership with a New York City-based company celebrates the intersection of sports and culture."

In addition to outfitting players and coaches, Knot Standard will partner with NYCFC to host several premium fan events throughout the season.  

To see NYCFC players arrive in their new off-the-field uniforms, follow NYCFC on Twitter @NYCFC and Instagram @NYCFC. Visit www.nycfc.com for a full schedule of upcoming home matches and to learn more about the premium, menswear experience, visit www.knotstandard.com.

About Knot Standard
Knot Standard is the premier, customer-driven luxury brand reinventing the custom menswear experience. The Company has seven showrooms across the United States in New York, Chicago, Washington D.C., San Francisco, Dallas, Austin, and Houston. Founded in 2012 by John Ballay and Matt Mueller in New York City, Knot Standard represents the future of men's clothing, delivering superior experience through trusted stylists, innovative technology and premium fabrics. To learn more about the brand or to make an appointment visit www.knotstandard.com.

About New York City Football Club
New York City Football Club is an American professional soccer team based in New York City that competes in Major League Soccer (MLS) in the Eastern Conference of the league. It was announced as the League's 20th franchise on 21 May 2013 and is the first and only MLS Club located within the five boroughs of New York City. Majority owned by City Football Group (CFG), New York City FC plays its home games at Yankee Stadium, which is also home to minority owner, the New York Yankees.

New York City FC kicked off its inaugural MLS season in March 2015 and has former US National Team captain Claudio Reyna as its Sporting Director and Domènec Torrent as its Head Coach. Torrent, former Head Coach of Girona FC and Assistant Coach at FC Barcelona and Bayern Munich, has most recently been Pep Guardiola's right-hand man at sister club Manchester City. In November 2016, construction began on New York City FC's elite First Team training facility featuring one and a half grass fields, team offices and medical and welfare facilities. The facility was opened for the 2018 MLS season and officially named Etihad City Football Academy in New York. The third Academy built across the globe by CFG, the design was overseen by New York based architect Rafael Viñoly, who designed the training facilities for New York City FC's sister Clubs Manchester City FC and Melbourne City FC.

Website: NYCFC.com | Twitter: @NYCFC | Instagram: @NYCFC | Hashtags: #NYCFC | Facebook.com/NewYorkCityFC

SOURCE Knot Standard


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