Digital Agency Barrel Launches New E-commerce Flagship Website for MOSCOT

NEW YORK, Aug. 17, 2018 /PRNewswire-PRWeb/ -- Barrel, an independent creative and digital marketing agency based in New York, announced the launch of a newly redesigned website for its client MOSCOT, a New York-based luxury eyewear company (https://moscot.com). MOSCOT's new e-commerce flagship brings the brand's storied history to life and provides the best-in-class service that customers experience while shopping in brick and mortar MOSCOT Shops around the world.

Built on Shopify Plus, the new mobile-optimized website experience is a major overhaul for the luxury eyewear brand, featuring a seamless prescription lens ordering system, as well as a HIPAA-compliant data platform that stores sensitive customer medical data. The website also strengthens the brand's global exposure by supporting local currency transactions across North America, Europe, and Asia.

"Evolving our 103+ year-old, five generation optical business into the digital arena was critical for MOSCOT," said Zack Moscot, 5th Generation, Chief Design Officer, MOSCOT. "Combining Barrel's expertise in the digital space and Shopify's back-end and front-end customizations along with the idiosyncrasies of the eyewear business made for a fruitful and productive partnership."

"Working with an iconic brand like MOSCOT to elevate their digital presence was an amazing experience. The investment in e-commerce shows MOSCOT's ability to shift with the marketplace and provide the best experience for their customers in 2018" said Sei-Wook Kim, Co-founder and Managing Director, Barrel. "We look forward to continuing the relationship and growing MOSCOT's sales online."

An NYC institution since 1915, MOSCOT is a globally recognized fashion brand renowned for its iconic eyewear. To this day, the company is a family-owned business currently operated by the 4th and 5th generation Moscots.

MOSCOT's new website will be updated on a regular basis with new product launches, collaborations and brand storytelling. The MOSCOT website adds to Barrel's wide portfolio of clients on Shopify Plus, including M.Monroe, Peach & Lily, Gitman Bros, Parachute, SmartyPants Vitamins and Hurom.

Barrel
Barrel is an independent creative and digital marketing agency with offices in New York City and Los Angeles. The team is comprised of entrepreneurs, technologists and designers with expertise in digital strategy, branding and marketing. Launched in 2006, Barrel creates impactful experiences and marketing campaigns for brands including KIND Snacks, Peloton, Well+Good, Brooklyn Boulders, and Austin Eastciders. For more information, visit http://www.barrelny.com.

Media Contacts: info(at)barrelny.com, press(at)moscot.com

SOURCE Barrel