Russia New Cars Omnibus 2017: A Survey of Owners of New Cars by a Certain Methodology, and it Gives the Opportunity to Compare the Evaluation Indicators Over Time
The project is based on the formation of a representative sample, corresponding to the regional structure of sales of cars of the studied brands. In the course of the study, we get a customer evaluation of the owners of the most popular brands in the rating of Russian sales (about 30 brands).
The project also provides an opportunity to compare annually the change in indicators by brands and ask the questions of respondents participating in the survey.
The survey estimates:
Satisfaction with the car (for a number of parameters),
satisfaction with the service at the official dealer service (for a number of parameters),
The dealer service confidence index,
The re-purchase index and the NPS index.
In 2017, the second wave of research was carried out, another brand was added to the usual brand composition - the Datsun brand. As a result, the total number of brands in the report is 31, and the total number of respondents is over 3100 car owners.
Key Topics Covered:
1. Assessment methodology and basic parameters
2. Satisfaction with the car
3. Satisfaction with the service in the dealer service center
4. The trust index of the authorized dealer service center
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