Axalta Invests in Color Targeting Program to Capture 2019 Model Year Vehicle Colors

GLEN MILLS, Pa., Aug. 15, 2018 /PRNewswire/ -- Axalta (NYSE: AXTA) is continuing its investment in its proprietary color targeting process to ensure the highest quality color matches are available for refinish customers. With 2019 model year vehicles beginning to enter the market, Axalta's color team is accelerating color data collection to equip collision centers with the information they need to refinish consumers' late model vehicles. This is particularly important this time of year, as the model year turns over and new colors and variations of existing colors are going into production.

"For consumers who have had a collision, their vehicle's appearance post-repair is extremely important," said Troy Weaver, Vice President, Axalta North America Refinish. "By having high quality color matches available as soon as new colors enter the market, collision centers can complete high-quality repairs of late model vehicles with Axalta's refinish products to get consumers back on the road quickly."

Axalta's team of color experts use sophisticated spectrophotometers and customized software to collect color data from vehicles leaving the manufacturing plant and arriving into railheads and shipyards. Coupled with the experience of the team, most having more than 20 years of specialized training in color formulation, application, and visual verification of color match at multiple angles, the color targeting process results in a highly-accurate color match for Axalta's customers, and ultimately, vehicle owners.

Learn more about Axalta at axalta.us.

About Axalta
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the over 14,000 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.com and follow us @Axalta on Twitter and on LinkedIn. 

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SOURCE Axalta