New Mobile App Helps Dairy Producers Track Trends, Maximize Performance

QUINCY, Ill., July 18, 2018 /PRNewswire/ -- Any dairy producer will tell you that data is a powerful tool in managing herd health and performance. From urine pH to feed intake to milk output, cows create a wealth of data points to be tracked, analyzed and learned from. Managing and analyzing this data is an important task but can be tedious and time-consuming ? until now.

Phibro Animal Health Corporation has introduced the new Animate app, a free mobile app for Animate® anionic mineral supplement customers that allows dairy producers to track critical prefresh metrics over time and identify trends by prompting them to enter data including: urine pH, bunk space, stocking density, dietary cation-anion difference (DCAD) levels, temperature humidity index (THI), dry matter intake and other factors. The innovative app aggregates this data to project trends in herd productivity and gauges the performance of their prepartum feeding and management program.

Animate anionic mineral supplement delivers the critical minerals needed to help cows optimize calcium metabolism through proper prepartum acidification. When used correctly, the result often leads to healthier, more productive cows. The app was designed to supply dairy producers and their nutritionists with the critical information to help enhance these health benefits across the herd and from the convenience of a smart phone.

The Animate app captures all the relevant data and provides producers with historical graphs, helping them to track trends over time. This gives a holistic view of long-term feeding and management trends and their effect on cow health and performance.

"Phibro is proud to partner with America's dairy producers to support them in meeting their herd health and productivity goals," says Owen Bewley, Director of Phibro's North American Dairy Business. "The Animate mobile app is evidence of our continued investment to provide our customers with the technologies they need to support the health of their herd and to be profitable."

To learn more about the Animate mobile app, contact your local Phibro representative.

About Phibro Animal Health Corporation
Phibro Animal Health Corporation is a diversified global developer, manufacturer and marketer of a broad range of animal health and mineral nutrition products for use in the production of poultry, swine, cattle, dairy and aquaculture. For more information, visit pahc.com.

SOURCE Phibro Animal Health Corporation