Bloomberg Launches a Twitter Feed Optimized for Trading

NEW YORK, July 18, 2018 /PRNewswire/ -- Bloomberg announced today the expansion of its relationship with Twitter, launching a real-time feed of curated Twitter data, so that enterprise clients can incorporate the most financially relevant content into their trading algorithms. Built on the back of Bloomberg's robust Natural Language Processing techniques and available through the company's Event-Driven Feeds (EDF) product, the data allows financial firms to extract value by making sense of the over 500 million Tweets per day.

The use of Twitter for disclosing material company news has increased since 2013, when the Securities and Exchange Commission (SEC) provided guidance on doing so. Twitter also continues to be the service of choice for influential financial professionals to broadcast market-moving views. Yet, the financial industry struggles with the sheer volume of Twitter content, which can create a lag in market reaction and introduce unnecessary risks when making trading decisions.

"Our customers tell us that Twitter data is a vital part of their information-driven trading strategies, helping them uncover early trends and changes in sentiment," said Tony McManus, Bloomberg Enterprise Data CIO. "Our Twitter EDF feed will help quantitative traders to capitalize on Twitter's influence on the markets through constantly evolving curation methodologies. These include proprietary NLP modeling, coupled with Bloomberg's reputation for data quality and the expertise of a world-class news organization."

Bloomberg's social media offering has continued to grow since the company became the first financial information platform to integrate Tweets in April 2013. In addition to advanced curation technologies, Bloomberg's Twitter EDF ensures clients can cut through the noise with the assignment of relevant topic tags, company extraction and mapping, people extraction, company level sentiment and journalistic oversight of handle verification. Built on the back of innovative NLP techniques, raw Tweets along with derived and assigned metadata will be available via the Bloomberg EDF delivery technologies.

"We're excited to expand our partnership with Bloomberg to deliver even more value from Twitter data for investment professionals," said Bruce Falck, Twitter's Revenue Product Lead. "People come to Twitter for breaking news, and this new, real-time Twitter data feed gives finance professionals an increased ability to find meaningful and relevant news with the speed, quality, and accuracy they expect from Bloomberg."

Bloomberg's Event-Driven Feeds products are highly structured and designed to deliver real-time, machine-readable data, including breaking headlines, exclusive global coverage, structured financial data, news analytics and global economic indicators for black box applications. Event- Driven Feeds are part of Bloomberg's Enterprise Data business, which produces high-quality pricing, reference and regulatory data sets, real-time market, event and news data, liquidity analytics along with data management and distribution technologies. More information about Bloomberg's Twitter EDF and other products can be found at: www.bloomberg.com/edf.

About Bloomberg
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company's strength ? delivering data, news and analytics through innovative technology, quickly and accurately ? is at the core of the Bloomberg Terminal. Bloomberg's enterprise solutions build on the company's core strength: leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. For more information, visit www.bloomberg.com or request a demo.

About Twitter 
Twitter, Inc. (NYSE: TWTR) is what's happening in the world right now. From breaking news and entertainment to sports and politics, from big events to everyday interests. If it's happening anywhere, it's happening first on Twitter. Twitter is where the full story unfolds with all the live commentary and where live events come to life unlike anywhere else. Twitter is available in more than 40 languages around the world. The service can be accessed at Twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @twitter.

SOURCE Bloomberg