Website Development Company, Lounge Lizard, discusses Optimizing your Website for People

NEW YORK, July 17, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as one of the top website development companies within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

There is a lot of focus on making sure a website is properly optimized for machines such as Google, Yahoo, and Bing, but what about actual people? Obviously search engine optimization is very important if you want people to find your site, but that doesn't mean you should sacrifice human optimization as well. Ultimately you should optimize for both because if your site isn't friendly to actual visitors they will leave, regardless of how high your site ranks with machines. Today NY based web design company, Lounge Lizard, discusses optimizing your website for people.

1. Tell your story. One of the best features of a great website should be the About Us section where you can showcase the story of your business. While not a big aspect of SEO, this is important to many people as they want to understand who they are doing business with. How did the company get started? What was the reason the company was started? Explaining to people about the problems your company was created to solve is a wonderful way to foster a human connection and showcase personality. Visitors are much more likely to get behind your business if you show your journey rather than being just another lifeless corporation.
2. Talk like a normal person. There is a consistent, noticeable problem with many websites; they use too much happy talk and not enough plain speaking. By happy talk we mean phrases and slogans that might sound nice but have little or no substance. The result of too much happy talk is people either glossing over those parts or assuming your business is a bit disingenuous. Skip the jargon, slogans, layman's terms and industry speak instead focusing on writing for a 6^th grade reading level using a more plain, friendly, and conversational tone. This should be done for all aspects of your site from content to error messages to auto responses.
3. Make information easily digestible. This point is directly related to talking like a normal person. You also need to ensure information is easily understood. That means using concepts like the F-pattern for content location, bullet points, headers, bold and italics, and a modular layout so that people can easily find what they want and need. Being cute and clever might seem fun to you, but for most visitors it is annoying because people don't have time to waste.
4. Accommodate for human error. Unlike artificial intelligence, humans can and will make mistakes. That is something your site should anticipate and accommodate. One areas this is very common is the search function on a website. Expect people to misspell words and use an auto-suggest option. This is especially helpful to mobile users who are more prone to spelling mistakes simply because of the keyboard size.
5. Use pop-ups triggered by behavior. In general pop-ups can be annoying. For that reason, they should not automatically pop-up the second a person lands on your site. After all, when they first arrive they are still trying to digest everything on page so why add one more thing? A better solution is to utilize behavior triggered pop-ups. For example, if a person has been on a page for a brief period and appears to be stuck (based on inactivity) then a "Need help" pop-up makes sense. You might use a "Special Offer" pop-up for people exiting the site without a purchase or action. Surveys can also be launched when people are leaving.

Lounge Lizard Website Development Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]

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SOURCE Lounge Lizard