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1Milk2Sugars Catapults into Tech; Wins Major North American PR Bid with Adbank


TORONTO, July 17, 2018 /CNW/ - 1Milk2Sugars welcomes a new client to their roster: Adbank is the first tech client of the Agency, making it more official than ever that the Sugars can take on anything from cosmetics to cryptocurrency. 

The PR & Social Media Agency is now Adbank's North American Agency of Record. A standout tech innovator, Adbank is reshaping the advertising industry with the first-ever digital platform harnessing groundbreaking AI and blockchain technology. Adbank uses their cryptocurrency, the ADB token, developed for the digital advertising industry's needs to eliminate unnecessary mark-ups and resolve fraud issues plaguing the ecosystem by providing complete transparency and traceability. Ad fraud has grown to become a $50 billion problem for the advertising industry with consistent year-over-year growth.

1Milk2Sugars was impressed and inspired by Adbank's brief. The winning proposal was spearheaded and developed by Ruth Goudie - Head of Strategy; and was aligned with Adbank's visionary goals. Targeted media-relations, thought-leadership tactics and strategic partnerships are guaranteed to generate the hard hits to help drive Adbank's business. 

"As soon as we saw what Adbank was doing, it was clear we had to be a part of it. As an Agency focused on innovation and transparency, we were instantly attracted to Adbank's enormous strides to make a major impact in the media industry. I knew the standards of their business would be unparalleled since the founders are such visionaries. I'm thrilled we can help contribute to Adbank's success," said Priya Chopra, 1Milk2Sugars CEO and Founder.

"We are so thrilled to officially be partnered with 1Milk2Sugars. We went through a rigorous RFP process pitting them against tech PR agencies, but with their proven track record and disruptive approach, it's no surprise that the Sugars came out on top. As a tech company, this pairing may seem like a surprise to some - but the decision was strategic and purposeful. 1Milk2Sugars already works with several major advertisers and the kind of clients we want to work with, so they get our target market better than any tech agency could. Blockchain adoption is a major PR story right now, so we needed real pros with serious chops to help us get ink...ink we don't want to share with other blockchain startups that fight for coverage at the few agencies that do specialize in this space," said Adbank Co-founder & Chief Strategy Officer Kelsey Cole.

About 1Milk2Sugars Inc.: Founded in 2012, 1Milk2Sugars is a full-service PR, Social Media and Influencer Marketing Agency. They represent global brands in lifestyle, encompassing beauty, fashion, food & beverage, entertainment, real estate, and tech. The Agency has been featured in The Globe & Mail, The Montreal Gazette, Chatelaine and Bloomberg TV. 1Milk2Sugars is an award winner in influencer marketing, making the shortlist in US-based PR Daily's Social Media Awards, a global competition. The Agency is a member of the Forbes Agency Council, an invitation-only global network for fast growing firms. For more information visit: TheSugars.ca and follow them on Instagram, Facebook, Twitter, and LinkedIn.

About Adbank Inc.: Adbank is a Canadian based start-up that's creating technology to tackle the $50 billion ad fraud problem, currently the second most profitable form of income for organized crime. Using AI and blockchain technology, Adbank's payment protocol provides full transparency of transactions between advertisers and publishers while creating a new cryptocurrency powered ecosystem that detects and reduces fraud at scale. For more information visit www.adbank.network

 

SOURCE 1milk2sugars PR


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