Long Island SEO Company, fishbat, Explains Social Media Trends That Will Affect Digital Ad Performance

PATCHOGUE, N.Y., July 17, 2018 /PRNewswire-iReach/ -- In order to help business respond to an ever-changing online marketing scene, Long Island SEO company, fishbat, explains how social media trends affect digital ad performance.

In 2018, there's no doubt that social media plays an integral part in any digital marketing campaign. Companies like Facebook have grown to the point where hundreds of millions of people around the world are logging on daily, and taking advantage of this potential customer base with smart advertising can pay off immensely.

However, simply running ads without carefully tailoring content to be in line with current social media trends can leave a marketing campaign dead before it even gains traction.

Here are some current social media trends to keep an eye on as you prep your marketing on sites like Facebook, Instagram, Twitter, and Snapchat.

The Rise Of Ephemeral Content. It may be a scary thought to advertisers, but short-lived content on social media platforms continues to grow at a massive rate. Snapchat started the craze with short recorded clips that vanished within a day. After these gained in popularity, other platforms like Instagram and Facebook followed suit.

Creating advertisements that disappear after a short time might seem counterintuitive, but it works in a company's advantage on several levels. Short clips in a "stories" feed feel more organic and are more likely to be received well by a younger crowd that is increasingly resistant to advertising. The fact that the ad is only there for a little while also takes advantage of FOMO (fear of missing out), and may drive customers to action. Finally, including information like a short link or a scannable QR code allows customers to directly connect to a site through this ephemeral content.

Personalized Content. As mentioned above, younger consumers are becoming increasingly resistant to advertising. In order to continue getting their content in front of new eyes, businesses need to adapt to changes in the way social media is consumed. One of the primary ways that successful marketing teams are doing so is by creating personalized content.

Rather than post a generic advertisement, it's important to build a "buyer persona" of the audience a business would like to reach. Create content that this buyer would actually want to read - providing them value while also taking the opportunity to get a product out in the open. Less obtrusive advertising allows a company to attract customers rather than turn them away.

Less Text, More Images. In order to roll with the punches, businesses have to follow the current trends - and social media is becoming more and more focused around images and video. Simple text advertisements likely won't cut it moving into the future. By investing in high-quality images and relevant video clips, a company can advertise their product or service in a way that readers want to see. Like all of the tips on this list, it comes down to adjusting advertising in a way where readers won't feel like they're being marketed to at all.

About fishbat
fishbat, a Long Island SEO company, is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]

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SOURCE fishbat