HSA Administrators, Clarity Benefit Solutions Shares Five Ways Brokers Can Optimize their Conversations for Sales
NEW YORK, May 25, 2018 /PRNewswire-iReach/ -- HSA Administrators, Clarity Benefit Solutions shares five ways broker can optimize their conversations for sales.
With technology permeating all aspects of life, the art of conversation can get lost behind a screen. Brokers need to remember that initiating a true conversation is the way to turn these conversations into sales leads. Here are five ways brokers can optimize these conversations for sales.
- Craft a niche. To be successful, brokers should hone in on a niche so they know what types of clients they want to attract. Host a seminar or webinar for this target group to connect with prospective clients. This will also provide brokers to begin to develop a customized sales approach. Performing a needs analysis on each prospective client is another way to discover how to initiate an appropriate conversation?based on their specific need?that should translate into sales.
- Stay current. Current events are key to start a productive conversation. Ask the prospect if they saw the event and ask for their thoughts on the occurrence. It could be an awards show or a sporting event. Choosing comfortable, safe topics will open the prospect to a conversation before sales talk commences. Stick with uncontroversial subjects. And, make sure to listen!
- Take the lead. Ask the prospect about the company, including what his/her role is. Brokers should have done their own homework before the meeting, so they know the basics of the business. Discuss the company's priorities as well as short- and long-term goals to help with a future sales pitch.
- Discuss industry happenings. Brokers should also stay abreast about industry news. Read industry publications and blogs, peruse websites, and talk with colleagues to ensure you are knowledgeable and equipped to assist your prospects.
- Be available. Thanks to technology?and smartphones?it is easier than ever for brokers to be accessible. Talk on the phone, "chat" through various social media platforms, and maintain an engaging website full of informative contents that can enrich future conversations and turn into sales.
About Clarity Benefit Solutions: Clarity Benefit Solutions provides technology that makes the health insurance plan selection process fast, easy, and straightforward. For over two decades, we have provided clients with industry-leading technology, compliance, and exceptional customer service. Our offering is designed to save time and lower the costs of managing benefits while also promoting employee self-service and automated ACA compliance.
Media Contact: Calvin Clark, Clarity Benefit Solutions, 7324288282, [email protected]
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SOURCE Clarity Benefit Solutions
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