Digital Marketing Agency, fishbat, Discusses How to Use Social Listening Tools for Effective Content Marketing

LONG ISLAND, N.Y., May 25, 2018 /PRNewswire-iReach/ -- Digital marketing agency, fishbat, discusses how marketers can use social listening tools to improve their overall content marketing strategy.

In today's digital age, quality content is king. To have an effective content marketing strategy, businesses need to produce quality content?quality content being pieces of information that are valuable and relevant to a target audience. However, producing quality content is not easy. It's time consuming and it requires a lot of thought. Fortunately, social listening tools provide ample inspiration for content creation.

Social listening is the act of monitoring what consumers are saying about your brand/product/service/business online. Monitoring these conversations enables marketers to take the temperature of their audiences. By observing what customers are saying, marketers can improve their knowledge of customer pain points, questions, complaints, needs, and wants. This information can then be used to generate better content. Of course, it can also be used to improve a brand, manage an online reputation, or keep tabs on a competitor.

Social listening tools can help marketers find and learn about their audience. Such information can be used to build a brand through the creation of first-rate content.

Here are a few ways to use social listening tools to improve your content marketing:

• Audience identification. By using keywords, social listening tools can identify members of your target audience. Once these members are identified, you can monitor their digital conversations to learn what kind of information would be relevant and valuable. This is the information that informs your content marketing.

• Shareable content. You can also use social listening tools to see what type of content your audience shares. You want your content to penetrate as far as possible into your audience. Use social listening tools to see what content gets shared and generate that type of content. This will help you maximize your reach.

• Track competitors and influencers. Social listening tools are also an excellent way to track influencers and competitors. Sometimes they have inspiring ideas. You can use their ideas as a jumping point and improve upon them.

ABOUT FISHBAT

fishbat, digital marketing agency is a full-service firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]

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SOURCE fishbat