Le Lézard
Classified in: Health, Science and technology, Business
Subject: PDT

Florida Blue Partners with Welltok to Create State-of-the-Art Health and Wellbeing Program


JACKSONVILLE, Fla., April 24, 2018 /PRNewswire-USNewswire/ -- Florida Blue, the leading health insurer in Florida, today announced a partnership with Welltok, the leading enterprise Software as a Service company for consumer health. The partnership provides Florida Blue members with access to a unique digital health and wellbeing program designed to help individuals become and stay healthy.

Blue Cross Blue Shield of Florida/Florida Blue. (PRNewsfoto/Florida Blue Foundation)

"Florida Blue has been a leader in wellness programming for years, and now we are enhancing our program with state-of-the-art tools and solutions. This has helped us to create personalized experiences for our members that make getting and staying healthy easy and convenient," said Dr. Carmella Sebastian, vice president of medical affairs for Florida Blue. "We expect our improved program to be an important and rewarding wellness resource for our members, and we are excited to tap into Welltok's industry-leading solutions and expertise to advance our program."

The two organizations established "Better You Strides," which provides members free, convenient access to a number of tools and resources in one destination with Welltok's consumer health platform. "Better You Strides" provides a personalized, rewarding experience for members of all ages and demographics by:  

Additionally, because the Welltok technology is linked to individual member health plans, participants can get the most out of their health plan benefits. For example, getting insight on what preventative services and benefits are available to them, or where to go for the most affordable care based on their specific plans.

"Florida Blue recognizes the importance of taking a more personal approach to health and wellbeing, and helping people achieve their optimal health," said Rob Scavo, Welltok president and chief operating officer. "Our data-first approach understands members at an individual level and connects them with the resources to get more actively involved in their health ? and get rewarded for doing so." 

Florida Blue rolled out the program to all employer groups and Medicare Advantage plan members in the state at the beginning of 2018.

About Florida Blue
Florida Blue, Florida's Blue Cross and Blue Shield company, has been providing health insurance to residents of Florida for nearly 75 years. Driven by its mission of helping people and communities achieve better health, the company serves more than 5 million health care members across the state. In total, Florida Blue and its affiliated companies serve 16 million people in 29 states. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association.

About Welltok
Welltok, the leading consumer health enterprise Software as a Service company, is on a mission to empower consumers to achieve their optimal health. Its award-winning CaféWell Health Optimization Platform connects consumers with available and relevant benefits, resources and rewards by designing personalized action plans. Additionally, the company's technology-enabled services leverage both advanced analytics to derive meaningful consumer insights and multi-channel communications to reach consumers through the right channel with the right message. Welltok drives greater consumer engagement and healthcare value for customers across the healthcare continuum including payers, employers, pharmacy retailers and health systems. Follow Welltok on Twitter @Welltok.

SOURCE Florida Blue


These press releases may also interest you

at 13:05
Regulatory News: MaaT Pharma (EURONEXT: MAAT ? the "Company"), a clinical-stage biotechnology company and a leader in the development of Microbiome Ecosystem TherapiesTM (MET) dedicated to enhancing survival of patients with cancer, today reported...

at 13:03
Gale, part of Cengage Group, is continuing its support of academic initiatives in diversity, equity and inclusion (DEI) with the release of four new archives on the Gale Primary Sources (GPS) platform. These archives unlock perspectives on...

at 13:00
Glancy Prongay & Murray LLP ("GPM") announces that investors with substantial losses have opportunity to lead the securities fraud class action lawsuit against Lantronix, Inc. ("Lantronix" or the "Company") ....

at 13:00
The "Space-Based Laser Communication Market Report 2024-2034" report has been added to ResearchAndMarkets.com's offering. World revenue for the Space-Based Laser Communication Market is forecast to surpass US$ 1.76 billion in 2024, with strong...

at 13:00
Silent Quadrant, a premier cybersecurity consultancy, through its strategic partnership with JBB Advanced Technologies (JBBAT), significantly enhanced Tronic's cybersecurity posture, contributing to its remarkable $12.25 billion sale to Tronic...

at 12:55
Institute for Supply Management® (ISM®) has selected the 2024 recipients of the R. Gene Richter Scholarship, an award presented annually to the top supply management students from across the United States. Recipients were determined based upon a...



News published on and distributed by: