Leading Internet Marketing Company, fishbat, Shares Why It's Necessary to Build a Social Media Presence for Your Business

NEW YORK, March 23, 2018 /PRNewswire-iReach/ -- Social media continues to dominate the world of online marketing, and award-winning internet marketing company, fishbat, explains several reasons why every business needs at least one social media account.

Social media marketing has a higher lead-to-close ratio than a variety of other marketing tactics, including outbound marketing. So, it's no surprise that most businesses have at least one social media account. To compete successfully in today's high-stakes world of online marketing, a social media presence is essential, and here's why:

Social media posts direct traffic to your website. Consistently publishing content on one or more social media platforms is a great way to drum up a following, reach new audiences, and direct traffic to your website. Once you get visitors to your website, you can tell them how to take the action with compelling landing pages.

Social media content provides value that can generate profit. The content you post on social media is all about providing value?information that your audience will find helpful, maybe even life changing. There's no other great outlet for creating such content (other than maybe your company blog, but you would still need to promote your posts on social media). Organic content that provides value is what closes deals. It also builds brand loyalty.

You can target and re-target customers with advertising on social media. Social media offers a variety of options for advertising. Put relevant content back in front of consumers and lead them back to your website when the timing is right or attract new audiences with compelling ads?the options are plentiful and profitable.

Social media can give your company an edge over the competition. A strong social media presence can make your company look more established, successful, trustworthy, available, fun?you name it.  Being perceived in these ways will help tip the scales in your favor when customers choose between doing business with you and your primary competitor.

ABOUT FISHBAT
Digital marketing agency, fishbat, is a full-service marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]

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SOURCE fishbat Media