Web Design Company, Lounge Lizard, shares the 6 Best Types of Evergreen Content

NEW YORK, March 22, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Content that maintains its value over time should be a regular part of a complete content production schedule, and yet plenty of sites overlook it. That is a mistake because content that is relevant both now and two years from now will boost your ratings now and over time while timely news and current information goes stale. Today the NY based web design company, Lounge Lizard, shares the 6 Best Types of Evergreen Content.

1. Lists of all types. As a content type, lists are hard to beat. People love to read them and they are fairly simple to craft compared to the level of engagement you get. You can use your industry, products, or services as a solid basis for list topics as well things generally related to what you do. They are also very easy to update.
2. Business related stories. Every brand has stories; it is just a matter of finding them. Sometimes a business has a great origination story. In other cases it is the people behind the business that are the stars which you can share stories about. Success, inspiration, ingenuity, and service are all great categories for stories because people like to know more about the people behind the business. Highlighting achievements and what makes people special is a timeless type of content.
3. Instructional content. How-to content and other types of instructional information is another perfect type of evergreen content. You can easily add them whenever you add something new that needs explanation. When you aren't providing a service or product you simply remove them from your site. This is a content category that you can utilize a variety of formats in such as a standard text article or blog, video, slides, or even a good graphic.
4. In-depth guides. A guide is different that how-to's or other types of instructional content in that they are typically longer and cover more than one topic. For example, you could set up definition pages to help people learn about niche specific jargon not found (or not well defined) on definition sites. An automotive site might provide a guide on general car care to help extend the life of your vehicle.
5. FAQs pages. FAQs should be a staple of most sites. They should provide relevant and useful information to visitors and are something that is fairly easy to update by paying attention to customer service and social media queries. As this section gets bigger the important thing to remember is organization! You want it easily searchable or structure it based on topics or categories of questions.
6. Case studies. Case studies are a fantastic format of content that stays green easily. You can add to them as projects are completed which keeps them fresh without having to create a lot of new content at once. Additionally these testimonials are great ways to showcase the value you have provided to other people therefore can provide to curious users or shopper as well. The added bonus of this type of content is that you can use a variety of formats including videos to tell the story.

Lounge Lizard Long Island Web Design is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]

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SOURCE Lounge Lizard