Internet Marketing Company, fishbat, Explains How to Turn Your Marketing Insights into Successful Sales

NEW YORK, March 21, 2018 /PRNewswire-iReach/ -- To assist businesses with making the most of their marketing insights, internet marketing company, fishbat, explains how to use insights to generate profit.

Many companies sit on huge gold mines of consumer insights and data, but hardly ever do anything with them. That can be a costly mistake. Marketing and consumer insights can be very helpful when it comes to improving sales and marketing processes, and this means, they can have a major impact on your bottom line. For those businesses that want to make use of the insights they've gathered, here's how to start turning insights into action:

Get support from top-level management. Sometimes CEOs will direct their marketing department to use consumer insights to create marketing and sales campaigns. If they haven't, you'll want to get their buy-in. This ensures that all departments will be on-board with basing what they do off consumer insights.

Create structured processes. Consumer insights are only useful if they're used. Therefore, every company needs to have a system in place for turning consumer insights into actionable intelligence that will inform sales and/or marketing activities. In many cases, the parts of the process that can be automated are, which frees sales and marketing teams to close deals and develop more effective campaigns?campaigns based on marketing insights.

Use insights to inform your marketing budget and overall marketing strategy. Insights come from a variety of places?from your website to your customer service department, and beyond. Use the data that you accumulate to define which channels and initiatives generate the most profit. Eliminate channels and marketing tactics that don't produce results. The more time and money that you put into what works, the more profit you'll generate.

Have a meeting of the minds. Making sense of marketing insights isn't always easy. To achieve the most thorough understanding of any insights you've managed to gather, have all relevant department heads come together to analyze and interpret the data. This would include employees in marketing, sales, customer service, and consumer insights/market research leaders, as well as anyone else who may be able to lend a unique perspective.

ABOUT FISHBAT

fishbat Internet Marketing Agency is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]

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SOURCE fishbat Media