Half of Brits Bet on a Horse Purely Because of Its Name, According to a Study by Angle Marketing

LONDON, March 19, 2018 /PRNewswire/ -- A poll of 1,000 people who enjoy an occasional flutter found the tactic is more successful than picking on jersey colour or the jockey's name. As a result of adopting this technique, those polled said the most they have won from a single bet was £32.17 on average. This was ahead of wagers placed on jersey colour - £21.15, the name of the jockey - £24.67 and selecting a horse at random - £28.82. Commissioned to Angle Marketing by freebetting.co.uk as the Cheltenham Festival gets into full swing, the research found 50 per cent usually select a horse based entirely on what it's called.

Andy Bell, the spokesman for freebetting.co.uk, said: "Part of the fun of having a flutter on the horses is studying the form guide and giving yourself the best possible chance of winning. But every now and then a horse takes our fancy for another reason, either by having a witty name or being named after something close to us. This could be either sharing our own name, or having a name that reminds us of a family member, loved one or even a pet." 

The research also identified other methods commonly used by punters when choosing a horse ? including the name of the jockey and whether the number of the horse has personal significance. One fifth have at one time or another selected a horse based on whether the jockey was good-looking and three in 10 have made a choice based on jersey colour.

It also emerged 22 per cent make a point of studying a horse's form before having a flutter. However 56 per cent said they have more fun betting on a race if they pick a horse based on attributes such as colour, name or number - rather than recent form. Amid this, the most popular horse number selected is seven ? with 25 per cent typically plumping for this digit.

When it comes to choosing a horse based on its name, 30 per cent are more likely to select a funny name. And 16 per cent will pick a name which simply 'sounds like a winner.' Carried out through OnePoll.com, the research also found around one fifth have let their kids pick a horse to place a stake on ? and an incredible 82 per cent have won money as a result.

Typically, those polled will place ten bets over the course of a year ? and will usually wager no more than £10.55. Andy Bell added: "Many people have great success offering tips on which horses are likely to place where on any given race. "But it seems for a large portion of gamblers, that takes the fun out of it ? and it's much more enjoyable to support a horse or jockey you feel a personal connection with. "And while this may be more fun, it may not lead to more winnings ? so we'd advise a mixture of both, and of course to be cautious when gambling at all not to take things too far."

AVERAGE BIGGEST WIN USING THE FOLLOWING METHODS:
? Name of horse - £32.17
? Totally at random - £28.28
? Name of Jockey - £24.67
? Colour of the horse - £23.28
? Whether the jockey is good-looking - £22.20
? Number of horse having personal significance - £21.93
? You or someone you know having the same name as the trainer - £21.86
? You or someone you know having the same name as the jockey - £21.79
? You or someone you know having the same name as the horse - £21.69
? Jockey's jersey colour - £21.15
To see the survey results in full, click here [https://freebetting.co.uk/horses-for-courses]
 

Contact:

Matthew Glazier
[email protected]
Angle Marketing Limited
St Magnus House
3 Lower Thames Street
London
EC3R 6HE
020 3371 0732

SOURCE Angle Marketing