Le Lézard
Classified in: Science and technology

Cambridge Analytica responds to use of entrapment and mischaracterization by Channel 4 News


LONDON, March 19, 2018 /PRNewswire/ -- Cambridge Analytica rejects the allegations made in tonight's Channel 4 News story regarding its business practices.

The Channel 4 News report contained conversations between Cambridge Analytica senior executives and an undercover reporter posing as a Sri Lankan businessman. The report is edited and scripted to grossly misrepresent the nature of those conversations and how the company conducts its business.

Cambridge Analytica held a series of meetings with the undercover reporter to discuss philanthropic, infrastructure and political projects in Sri Lanka. While outlining the company's services as a data-driven communications and marketing agency, a senior Cambridge Analytica executive clearly set out the principles which govern its work and said the following to the undercover reporter:

"We're not in the business of fake news, we're not in the business of lying, making stuff up, and we're not in the business of entrapment... There are companies that do this but to me that crosses a line."

Despite this clear statement, the undercover reporter later attempted to entrap Cambridge Analytica executives by initiating a conversation about unethical practices. After several meetings discussing ostensibly legitimate projects, the reporter unexpectedly and suddenly turned the conversation towards practices such as corruption and the entrapment of political figures.

Assessing the legality and reputational risks associated with new projects is critical for us, and we routinely undertake conversations with prospective clients to try to tease out any unethical or illegal intentions. The two Cambridge Analytica executives at the meeting humoured these questions and actively encouraged the prospective client to disclose his intentions. They left with grave concerns and did not meet with him again.

We use meetings like this to make an informed decision about those whom we should or shouldn't engage with, in line with the guidance laid out by Section 9 of the UK Bribery Act 2010. The company's practice is for staff to gently de-escalate the conversation before removing themselves from the situation.

However CEO Alexander Nix acknowledges that on this occasion he misjudged the situation:

"In playing along with this line of conversation, and partly to spare our 'client' from embarrassment, we entertained a series of ludicrous hypothetical scenarios. I am aware how this looks, but it is simply not the case. I must emphatically state that Cambridge Analytica does not condone or engage in entrapment, bribes or so-called 'honeytraps', and nor does it use untrue material for any purpose.

"I deeply regret my role in the meeting and I have already apologised to staff. I should have recognised where the prospective client was taking our conversations and ended the relationship sooner."

Cambridge Analytica is a high-profile company. While we work for clients from all sides of the political mainstream across many countries, some do not want it known that they are using a professional political consultancy. We understand this, and allow our clients to work with us discreetly. This is not unusual in the industry.

Like any marketing agency, Cambridge Analytica uses social media platforms for placing paid advertisements and organic content. Influencer marketing and building grassroots networks on social media are both common activities for a modern political campaign.

The content within this document is proprietary data and business confidential in nature. The use of any information contained in this document, (i.e., the charts, graphs, tables, text and diagrams) for any reason other than the evaluation of the capability of Cambridge Analytica and its partners' technical and business capabilities, without the written permission of Cambridge Analytica, is strictly prohibited.  Any analysis data enclosed in this document shall not be disclosed without the consent of the company's principals and shall not be duplicated, used, or disclosed - in whole or in part - for any purpose other than to evaluate Cambridge Analytica's capability to perform the functions and services described in this document. All original content in this document is © Cambridge Analytica, 2017.

CONTACT: [email protected]

SOURCE Cambridge Analytica


These press releases may also interest you

at 07:00
Palantir Technologies Inc. today announced that it was selected by the Defense Information Systems Agency (DISA) to deliver an Electromagnetic Battle Management - Joint Decision Support (EMBM-J DS) Prototype. This effort will provide the Department...

at 06:30
The Actuators market is estimated at USD 67.7 billion in 2024 and is projected to reach USD 94.8 billion by 2029, at a CAGR of 7.0 % from 2024 to 2029 according to a new report by MarketsandMarketstm. The growth can be attributed to growing...

at 06:13
JinkoSolar Holding Co., Ltd. ("JinkoSolar" or the "Company") , one of the largest and most innovative solar module manufacturers in the world, today announced that since March 20, 2024, the Company has repurchased 788,178 American depositary shares...

at 06:05
AIS Healthcare, a leading provider of targeted drug delivery (TDD) and infusion care solutions, is proud to recognize March 25-31 as National Physicians Week. This week and throughout the year, we celebrate the dedication of physicians who selflessly...

at 06:02
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major...

at 06:00
G-P (Globalization Partners), the recognized leader in the global employment market, and standard bearer for industry compliance, today announced it was awarded 50 leader badges in G2's 2024 Spring Report, including Employer of Record Leader, Global...



News published on and distributed by: