Le Lézard
Classified in: Tourism and vacations, Business
Subject: CXP

Best Western® Hotels & Resorts Showcases "Today's Best Western" With Behind the Brands Series

PHOENIX, March 8, 2018 /PRNewswire/ -- When Best Western Hotels & Resorts launched a transformative brand refresh in 2015, the primary objective was to signal that Best Western is a contemporary and relevant brand, worthy of today's travelers. It is also intended to enhance the brand's image as an innovative, forward-thinking industry leader. Now, with the introduction of a "Today's Best Western" campaign that will run throughout 2018, including a "Behind the Brands" series, travelers are getting a look at the evolution of this powerhouse hospitality brand.

Best Western Hotels & Resorts Logo

"Best Western has been undergoing a brand resurgence during the past ten years," said David Kong, President and CEO of Best Western Hotels & Resorts. "Our brand refresh with new logos showcases our exciting brands and positions Best Western as a leader in its respective chain scale segments. We are proud of our continuous innovation, which has enabled us to achieve record RevPAR Index, unrivaled industry recognition, and unprecedented guest satisfaction."

Best Western Hotels & Resorts continues to experience tremendous growth in both size and scale, as well as penetration in diverse markets globally. Recent achievements for the company, in large part due to the success of the brand refresh, include:

Today's Best Western features 11 brands, each with its own logo and distinctive personality. The company's new "Behind the Brands" series will dive deeper into each individual brand, further illustrating the differences for travelers.  Best Western rolls out the "Behind the Brands" series later this month, with a sneak peek into the continued evolution of BW Premier Collection.

For more information on Best Western Hotels & Resorts, please visit BestWestern.com.   

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, V?b®, GL?®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand's North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand's commitment to providing exceptional service and great value to AAA/CAA's nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power's 2017 North America Hotel Guest Satisfaction Index Study ? ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western's partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* All Best Western and SureStay-branded hotels are independently owned and operated.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

SOURCE Best Western Hotels & Resorts

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