Mattress Warehouse Launches BEDGEAR® Partnership with First Ever Personalized Shop-In-Shop Experience

FALLS CHURCH, Va., Feb. 23, 2018 /PRNewswire/ -- BEDGEAR^®, the Global PERFORMANCE^® lifestyle brand, announces their new partnership with Mattress Warehouse by bringing the first BEDGEAR Performance Sleep Shop to Falls Church, VA. The new shop-in-shop provides customers with a true integrative experience, while the central location allows the greater Washington, D.C. area to have access to BEDGEAR's revolutionary Performance sleep gear. As a part of the Grand Opening Event of their Performance Sleep Shop, Washington Redskins nationally known players, Chris Thompson and DeAngelo Hall visited the Mattress Warehouse in Falls Church to get fit for their own personalized BEDGEAR pillows.

BEDGEAR's Performance Shop gives customers a hands-on opportunity to get professionally fit with BEDGEAR's groundbreaking Performance Sleep System^®. The fitting process begins by selecting between two mattress comfort choices, the M1 and M1X, followed by a personalized Performance pillow fitting. Shoppers can complete the Performance Sleep System with a selection of breathable layers including air flow enhancing sheets, mattress protectors and blankets. The personalized fitting experience pioneered by BEDGEAR includes interactive technology displays with a focus on curated information for customer education. 

"Most people don't understand all the reasons why they fight with their pillow at night or wake up routinely; having the experienced employees of Mattress Warehouse allows us to inspire the consumer about the value of finding products that fit," said Eugene Alletto, CEO and Quarterback of BEDGEAR. "We are thrilled to open our Shop-In-Shop because this enables our guests to experience all the most popular BEDGEAR products and cutting-edge technology in an interactive and engaging environment."

Mattress Warehouse is the largest American independently owned-and-operated mattress retailer with over 240 locations in the mid-Atlantic area. Their partnership with BEDGEAR stems from both companies' dedication to bringing a unique guest experience to consumers, and maintaining specialty retail as a meaningful part of local communities.

"As partners, we are both committed to bringing personalization and performance lifestyle products to consumers as a key benefit to accomplishing more each day," said Bill Papettas, Executive Vice President of Mattress Warehouse. "Our installation of shops and growth with BEDGEAR will further enhance our customer experience with an exceptional brand. We are already seeing traffic double as a result."

"Getting a good night's sleep is important to me because it helps me perform my best on the field." says Redskins Running Back Chris Thompson. "I love my new BEDGEAR pillow because it's a perfect fit to make sure I am well-rested for my next game."

About BEDGEAR^® PERFORMANCE^® 
Founded in 2009, BEDGEAR is a rapidly growing lifestyle brand of PERFORMANCE^® bedding for people that want to achieve more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the U.S. and Asia, BEDGEAR is sold in national retailers in the U.S. and Canada, as well as expanding globally. BEDGEAR currently partners with the Boston Celtics and Dallas Mavericks alongside a history of professional athletes and sports teams, including the Denver Broncos. You can't cheat sleep ? but you can get more out of the time you spend in bed. Sleep Fuels Everything^®! Learn more at bedgear.com

SOURCE BEDGEAR