Subject: CXP
MAiNGREDIENT to Bring Its Newest Concept to Iowa City's Northside
IOWA CITY, Iowa, Feb. 23, 2018 /PRNewswire/ -- MAiNGREDIENT® (www.MAiNGREDIENT.com) is set to launch another new concept in Iowa City - creating a sit-down dining area that has been merged with a meat and fish market concept.
The new Meat & Seafood Company® business will be opening in Iowa City's Northside Marketplace in the second quarter of 2018. This latest portfolio addition intends to mix up the dining scene, bringing a breath of fresh air with a new idea.
Though it may be based around the concept of a meat and/or fish market, there is nothing old-fashioned about the Meat & Seafood Company®. It will offer an approachable social setting, perfect for meeting up with friends and sharing lunch or dinner. It is hoped that both the layout and the atmosphere will create a social vibe, which encourages sharing and conversation. This can be a new place to hang out and have fun, communicating face to face over a meal.
Alongside that will be the finest packaged meat and seafood options in Iowa ? and, importantly, also the freshest. The aim here is to create a marketplace venue that can be trusted to provide only the very best, and which will become known in the area as the top choice for dining on fresh seafood and premium cut steaks and other meats.
A partnership with Stock Yards® makes the Meat & Seafood Company® dining experience even more appealing. With center-of-the-plate perfection, Stock Yards® Meat Packing Company has set the standard for gourmet beef in the Midwest including exquisite, hand-trimmed steaks and mouthwatering roasts since 1893. All the meat selections can be counted on to offer the very best in taste and quality. Stock Yards® are favored by plenty of diners who look out for the brand, knowing its dedication to quality.
Visitors who do not wish to dine in can purchase meat and fish at the counter, just like at the other stalls in the marketplace. This makes Meat & Seafood Company® the ideal go-to for food of all kinds while customers are passing through the Northside. Locals will appreciate being able to bring home the best meat cuts and seafood selections, while also having the option to enjoy a meal. Visitors to Iowa City will get to savor the unique dining experience of the restaurant and open market with private dining concept.
The fish served in the premises will be the freshest in Iowa City, with the MAiNGREDIENTS® partner Boston Fish Market® warehoused minutes from O'Hare International Airport to process fresh fish every morning. That means all fish served takes less than 24 hours to get to the kitchen. Seafood shipments come from all coastal areas, including Alaska, Canada, South America, Europe, the Pacific Islands and the Mediterranean.
A full fleet of refrigerated vehicles, including vans and semi-trailers, are shipped daily by professional drivers, so every catch is in the best possible hands. "The deal to pull together the logistics between all partners was monumental in making this work. It was extremely important to me that all MAiNGREDIENT® brands continue to offer the highest level of employee pay and compensation as we have been committed to since day one," said John B. Burchert, Founder and CEO. With many restaurants offering just the federal minimum wage, this makes things challenging in comparison for MAiNGREDIENT®. Therefore, being able to put together massive deals with Fortune 500 companies, creating operational efficiency and leveraging marketing and technology is key. "John will be the first to tell you he is not a restaurateur. He is truly an entrepreneur and businessman with a completely different outlook and vision for this industry. MAiNGREDIENT® is poised for growth and we are happy to be their exclusive partner into the future," said Adela Hunter, Vice President, Local Sales, U.S. Foods.
"I am impressed with what our team has put together and excited in the build-up that has taken place in the Northside Marketplace. We are truly excited to bring to life a new MAiNGREDIENT® concept and creation of another 50 jobs. Our concept was designed for a Work. Live. Play. setting and this could not be more fitting," said Burchert.
Headquartered in North Liberty, Iowa, MAiNGREDIENT is a growth-based media and imagination company offering an entrepreneur approach and creative business solutions in the food, beverage and entertainment industry. Their offerings mix up the dining scene to create a new experience that visitors will fall in love with. Local portfolio currently includes: EDEN Lounge & Nightclub (www.EDENLoungeic.com), Iowa Chop House (sold & exited November 2017), and BeerBurger. (www.BeerBurger.com)
Contact:
Meat & Seafood Company
Northside Marketplace
160 Linn Street
Iowa City, Iowa, USA
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