Web Design Company, Lounge Lizard, shares the 5 Things that will impact Local SEO in 2018

LONG ISLAND, N.Y., Feb. 21, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

With almost half of all Google searches being local, the focus on Local SEO has never been higher. That not only means you need to utilize proper local SEO optimization, but you also need to be aware of expected trends and changes that will impact not only what your customers will be doing, but also what you should be doing. Today the NY based web design company, Lounge Lizard, shares the 5 things that will impact Local SEO in 2018.

1. Google is the one-stop-shop. More and more it feels as if Google will become the end-all solution for finding things on the internet. They currently are leading the charge for a better mobile web and when you combine that with their industry leading search engine and very popular maps you can see how they will continue to dominate in how people find things at the local level. Ensuring that your business is correctly reflected by Google could not be more important in regards to your ability to be found by new customers.
2. Content stays King. Every now and again people seem to overlook the value of content, but as machines get smarter the value of good content has never been higher. When people ask questions they need answers which will be found online in relevant, well-written and SEO optimized content that provides value to consumers. To excel in relevancy a business will need to "be the answer source" for questions in their niche which takes good content.
3. Quality is key for SMBs. For a small business, quality is a component that cannot be overlooked. It is next to impossible to beat out some big businesses on price; however a focus needs to be placed on providing quality interactions at every single point of contact with a customer. An amazing level of customer service should allow a local business to be successful when providing quality products or services.
4. Expect less direct-to-website traffic. Google has very specific goals which don't always align with how many businesses might like the internet to work. Specifically Google does not care if people actually visit your website or not. If a searcher just needs to find out business information then that can be easily obtained and displayed next to a helpful map. With things like Knowledge Panels, local sites are being supplanted. That means if you still need to traffic for conversions, you will want to start looking at alternatives to generate it.
5. LSAs become a good investment. Adwords has always been a good method of advertising, however as that landscape shifts we expect that Google's Local Service Ads to beat out Adwords when it comes to conversions and cost on the local level. LSAs put you at the top of Google search pages which for certain businesses can be a huge advantage within the local market.

Lounge Lizard Long Island Web Design is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]

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SOURCE Lounge Lizard