Hallmark Lighting Founder Bradley Senet Returns as President

CHATSWORTH, Calif., Feb. 20, 2018 /PRNewswire/ -- Hallmark Lighting, a leading provider of customized, high-end lighting solutions, primarily to the hospitality industry, today announced that Brad Senet, who founded the company in 1978, has returned as president. Senet had served as president from the company's founding until December 2009 before leaving to launch other new businesses.

"We are thrilled that Brad has rejoined Hallmark Lighting. He brings with him more than 30 years of experience, leadership and knowledge of the manufacturing and sale of all types of lighting to the hotel, residential and commercial spaces," said Ron Cozean, executive chairman of both Hallmark Lighting and its sister company, Luminance, and an operating executive at Resilience Capital Partners, which owns Hallmark Lighting and Luminance. "Brad and his team built one of the longest operating and best-known companies within the industry. Under his leadership, Hallmark Lighting developed standards that have kept the company among the top providers of quality lighting solutions. We look forward to his leading the company to new heights."

Since leaving Hallmark, Senet has served as managing general partner of Senet Partners LLC, a project management consulting and general investment firm. He also has served as president of Graphic Encounter Fine Art of Utah. In addition, Senet has been active in many charitable and civic organizations, including the Water Buffalo Club, Los Angeles' famed children's charity; the Los Angeles chapter of the American Red Cross (which he served as an advisory board member); and the Young Presidents' Organization, for which he serves as chair of the YPO Park City-Deer Valley Gold Chapter.

"I'm proud to rejoin Hallmark Lighting, one of my passions that became the foundation of my business career. I'm excited to help the talented people at Hallmark Lighting and Resilience Capital Partners create a company with the technologies and capabilities needed to provide the lighting solutions of the future. I'm equally happy to rejoin old and new colleagues while re-establishing my client and designer relationships within the hospitality industry," said Senet. "As Hallmark Lighting benefits from the investments Resilience is making in its future, the company will be positioned to reach new levels of growth, innovation and competitiveness."

Since Cleveland-based private equity firm Resilience Capital Partners acquired Hallmark Lighting in 2016, the company has benefited from substantial investments in product development and operations. Most recently, Hallmark Lighting launched a significantly enhanced website (www.hallmarklighting.com) to serve the many Hallmark Lighting clients, including 98 percent of four- and five-star hotels and 95 percent of the top 100 designers and procurement firms, who go online for ideas and to source lighting solutions.

Hallmark Lighting also recently officially launched the new Lumin Collection, which offers stock products that provide an affordable, yet sophisticated, look for clients in the two- and three-star hospitality industry and elsewhere as a dramatic alternative to the bespoke products that Hallmark Lighting has long been known for offering.

Earlier, Hallmark Lighting invested in the hiring of new executives, the launch of additional new products and the expansion of marketing and distribution to better reach and engage with lighting design and purchase firms seeking state-of-the-art quality and product innovation.

About Hallmark Lighting

Based in Chatsworth, California, Hallmark Lighting provides the absolute best in custom lighting and architectural appointments, customized, high-end lighting solutions, primarily to the hospitality industry. Having been on the forefront of custom lighting for more than 40 years, Hallmark combines experience to offer an unsurpassed commitment to product quality, customer service and ultimate client satisfaction. We understand the demands that design and purchasing firms face in meeting, and exceeding, their clients' expectations and welcome the opportunity to enhance our innovative design, diversified product offering and creative solutions. For more information, visit us online at www.hallmarklighting.com.

About Luminance

Commerce, California-headquartered Luminance is a designer and distributor of lighting solutions, fixtures, hardware and electrical components, ceiling fans, plumbing parts, light bulbs and LED bulbs. Founded in 1951 and formerly known as American De Rosa Lamparts, Luminance offers not only a unique collection of residential and commercial lighting solutions in flawless finishes but also unparalleled quality and world-class service. In addition to its Commerce headquarters, the company has facilities in Texas, New York and Illinois as well as China. Luminance provides a large line of stock products to residential and commercial clients while its sister company, Hallmark Lighting, supplies customized, high-end lighting solutions, primarily to the hospitality industry. For more information, visit us online at www.luminance.us.com.

About Resilience Capital Partners

Headquartered in Cleveland, Ohio, Resilience Capital Partners invests in niche-oriented manufacturing, value-added distribution and business service companies with sustainable market positions and a clear path to cash flow improvement. Resilience Capital Partners targets platform businesses with $25 million to $250 million in revenues across a broad range of industries where it can improve a company's operations, competitive positioning and profitability. Resilience manages in excess of $625 million for its global investor base that includes pension funds, insurance companies, foundations and endowments, fund of funds and family offices. For more information, please visit www.resiliencecapital.com.

Contact:
Caryn Brownell
The Hubbell Group, Inc.
781-878-8882
[email protected]

SOURCE Hallmark Lighting