Four McCann Worldgroup Agencies Top Ad Age's 2018 "A-List" Industry Ranking
NEW YORK, Feb. 19, 2018 /PRNewswire/ -- Four McCann Worldgroup agencies today were recognized for 2017 achievements in the 2018 Advertising Age Agency A-List special edition that honors "the best work and brightest ideas in advertising and marketing." McCann's recognition by Ad Age follows Adweek's naming it late last year as its 2017 U.S. Agency of the Year.
McCann, which repeated for the third straight year in Ad Age as the only global agency network ranked among the top 3 A-listers, was joined in the top honors rung by MRM//McCann, which was named 2018 Business-to-Business Agency of the Year. Two other McCann Worldgroup agencies, Momentum and Weber Shandwick, were both named to the 2018 Agency A-List "Standouts" list for the second consecutive year.
"This creative and business recognition from AdAge is a tribute to the ongoing commitment of our teams around the world to help our clients grow their brands by playing a meaningful role in people's lives," said Harris Diamond, Chairman and CEO of McCann Worldgroup. "This impressive across-the-board recognition reflects our vision to be the number one creatively-driven marketing company in the world by offering our clients the best strategic and creative marketing services in the business."
McCann was ranked No. 2 in the Agency of the Year/ A-List for the second year in a row. Ad Age, which noted that "McCann swept award show after award show" in addition to leading all competitors in U.S. new business in 2017, also highlighted the agency's "feistiness" and "fierce competitive streak."
In naming MRM//McCann as "2018 Business-to-Business Agency of the Year," Ad Age cited the agency's strategic, creative and digital capabilities as well as its new business record in 2017. Additionally, the publication said, "Gartner also moved MRM//McCann from 'challenger' to 'leader' in its "Magic Quadrant for Global Digital Marketing Agencies' report in 2017, citing the agency's ability to transform client businesses around the customer and deliver measurable business impact as a result."
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC (entertainment/brand/popular culture)
About the Advertising Age Agency A-List
The Advertising Age Agency A-List has been celebrating the best agencies in the advertising and marketing business since the mid-1970s. AdAge editors make their selections based on elements including creativity, financial performance, innovation and the ability to build clients' businesses. The franchise expanded in recent years to honor a broader range of shops and reflect changes in the marketing and media business.
SOURCE McCann Worldgroup
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