Double-Digit December Sales Growth For Diego Pellicer - Colorado Demonstrates Winning Formula For Premium Marijuana Branding And Retail

DENVER, Jan. 23, 2018 /PRNewswire/ -- The month of December proved to be a record-setting month for Diego Pellicer ? Colorado since opening in February 2017. Sales were up more than 25% over the previous month and more than 130% over June. Even though Diego Pellicer Worldwide, Inc., doesn't directly profit from the sale of marijuana, the success of its branded tenant reinforces the business model and demonstrates a proven formula for marijuana retail and branding success.

"By elevating the customer experience, ensuring the product on the shelf is deserving of our premium branding and maintaining competitive pricing, Diego Pellicer has honed in on the 'premium' market in the rapidly expanding cannabis space for licensed tenants and their customers with discerning tastes," said Ron Throgmartin, chief executive officer, Diego Pellicer Worldwide, Inc. "We applaud Diego Pellicer ? Colorado for their outstanding efforts to ensure a first-class customer experience with results that demonstrate success."

Double- and triple-digit sales growth for Diego Pellicer ? Colorado comes on the heels of many recent accolades for the store including: "Retail Dispensary of the Year" at the 2017 Cannabis Business Awards; the Leafly List Top 20 Dispensary for the third quarter in a row; and, "Best Designed" marijuana dispensary by Leafbuyer. In addition, employee development, promotions, targeted advertising, public relations and tailored product assortment have contributed to the location's success.

"Our focus on the customer experience, the highest-quality products available in the market along with our award-winning Diego Pellicer retail design make us the 'premium' marijuana buying experience among cannabis retailers," said Neil Demers, chief executive officer, Diego Pellicer ? Colorado. "To round out the customer experience, our employees love what they do and that is reflected in our premium customer service. We're thrilled to see such a favorable response to our hard work."

About Diego Pellicer - Colorado
Diego Pellicer - Colorado is an upscale dispensary and independent brand licensee based out of Denver, focused on delivering premium cannabis products to local residents through high-quality service. Learn more at https://co.diego-pellicer.com.

About Diego Pellicer Worldwide, Inc. (OTCQB: DPWW)
Diego Pellicer Worldwide, Inc. is the premium marijuana brand and retail development company. DPWW develops and leases legally compliant real estate, including turnkey cultivation and processing facilities as well as high-end, branded retail stores to licensed marijuana operators. When federally legal, DPWW is positioned to become a national, vertically integrated marijuana company. To learn more about how to become a branded Diego Pellicer retailer, cultivator or investor visit www.Diego-Pellicer.com.

Safe Harbor Statement
Certain statements contained in this press release may be construed as "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 (the "Act"). The words "estimate," "project," "intends," "expects," "anticipates," "believes" and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management's beliefs, as well as assumptions made by, and information currently available to, management pursuant to the "safe-harbor" provisions of the Act. These statements are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of these statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company also undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.

SOURCE Diego Pellicer Worldwide, Inc.