Austin-Based Wellnicity Raises $3.6 Million in Seed Funding Round

AUSTIN, Texas, Jan. 23, 2018 /PRNewswire/ -- Wellnicity, a provider of consumer-driven at-home health test kits and professional-grade supplements, recently secured $3.6 million in seed funding, led by Austin-based Capstar Partners. Wellnicity will use the funding to further develop its proprietary software platform, support go-to-market efforts, and invest in its state-of-the-art packaging and fulfillment capabilities.

"We chose to invest in Wellnicity for two reasons. First, as a customer I experienced first-hand the positive effects it has had on my body and overall well-being. In short, I'm hooked. What I appreciate about Wellnicity is that it empowers people to take their health into their own hands with customized and convenient solutions that provide a simple way to feeling their best," says Steve Hicks of Capstar Partners. "Second, we believe it's the future of personal health and wellness and we're excited to be behind this project. Because their products, procedures and programs are so effective, retention rates are high, and lives are improved."

The process of joining Wellnicity is based in convenience and simplicity. The system begins with a quiz that asks you questions about your symptoms and concerns, and then recommends at-home test kits based on your answers. From there, Wellnicity provides you with customized vitamin regimens recommended by clinicians based on the test results from independent certified labs. This process is extremely effective, and to date, Wellnicity has run more than 30,000 panels with customized supplement solutions with significant success in moving brain chemistry bio-markers to normal ranges.

"Wellnicity brings a new approach to health and wellness. No more 'one-size-fits-all' promises. No more guesswork about what supplements ? and what dosage ? may or may not work for you. Wellnicity is where clinical science meets personalized wellness and convenience," says Wellnicity's CEO, Kerry Brooks. "Wellnicity grabbed hold of the idea that if more people had access to information about what was going on in their own bodies, we could help them achieve their optimal health through customized vitamin regimens ? and we tackled it." 

Wellnicity's current product offerings include the following products, plus free clinician guidance and free, same-day shipping:

• At-Home Test Kits
  This is the cornerstone of Wellnicity's innovative approach to your health and wellness. Wellnicity's At-Home Test Kits make it easy for you to find out what is really going on in your body. It's the first step to taking control of your health and takes the guesswork out of what your body needs to get back to feeling your best.   
• Essential Packs
  Get your daily dose of vitamins that will put you on the right track for a healthy foundation. Wellnicity has six clinician-recommended regimens to suit the needs of specific life stages, gender, and objectives. Wellnicity's professional-grade vitamins ensure there is never anything artificial or harmful in them and that consumers will get high-absorption and bioavailability.
• My Choice Packs
  If you have specific health objectives already in mind that you want to address, Wellnicity offers this versatile option so consumers can choose their own vitamin pack regimen.
• Solution Packs
  Wellnicity's team of clinicians has created conveniently prepackaged vitamin regimens that help you address specific conditions or lifestyle situations. There are six different wellness solutions ranging from a Travel Pack that gives you extra immune support to a Relax Pack that helps calm and relieve stress.

Wellnicity was founded in Austin by Pam Machemehl Helmly and is backed by more than 12 years of professional clinical experience. Wellnicity is the only company on the market that provides at-home tests and offers customized supplement protocols based on individual's unique levels. Therefore, no two protocols will be the same. Wellnicity also provides one-on-one consultations with expert clinicians, ensuring consumers are getting the best solutions for their body with their 360° therapeutic feedback loop system.

"Wellnicity's story began because there were many families who chose not to do medications, or they had failed medication therapies. These clients suffered from sleep disorders, anxiety, depression and focus," says founder and Chief Science Officer, Pam Machemehl Helmly. "Through neurotransmitter testing, we could see when the levels were imbalanced and we could create a customized supplemental and dietary solution to bring levels back into optimal ranges. There was a profound effect on patients' health and well-being. We are excited to bring our science-backed process and premium, professional-grade supplements to more people through the help of Capstar Partners."

In addition to Wellnicity's development of software and packaging equipment, the company is exploring rounding out its management team. For more information, or to sign up, please visit www.wellnicity.com.

ABOUT WELLNICITY:
Wellnicity is where wellness meets simplicity. It's a simple, proven and personalized approach to help people live and feel their best. No more 'one-size-fits-all' promises. No more guesswork about what supplements ? and what dosage ? may or may not work for you. Our clinicians have spent over 12 years refining a system that simplifies the path to helping people live and feel their best. Wellnicity provides free access to expert clinicians, at-home health tests backed by science, and personalized, professional-grade vitamin regimens in daily packs delivered right to your doorstep ? making it easy to get the best solutions for your unique body. Friend them on Facebook: https://www.facebook.com/Wellnicity/ and follow them on Instagram and Twitter @Wellnicity. To learn more visit www.wellnicity.com.

SOURCE Wellnicity