fishbat Offers Three Ways Security Tape Manufacturers Can Jump-start Lead Generation In 2018

NEW YORK, Jan. 23, 2018 /PRNewswire-iReach/ -- Leading internet marketing company, fishbat, shares three strategies to help security tape companies with lead generation in 2018.

Lead generation is an essential part of marketing for many security tape manufacturers. Use the New Year to assess current lead generation practices and make improvements. Leading internet marketing company, fishbat, shares several tips to increase the number of leads security tape companies generate:

1.    Improve email campaigns. Email marketing is still one of the most effective lead generation tactics. However, if you're not generating as many leads as you'd like with your security seals and tape email campaigns, consider what could be improved. Here are a few ideas:

·         Create a new email list based on specific client needs or preferences

·         Resurrect an old email list and get back in touch with those individuals

·         Improve email headlines and subject lines

·         Focus on the product's features and benefits in email copy as well as how the product directly benefits the decision maker on a personal level

2.    Be patient with social media lead generation campaigns. Social media networking sites are excellent lead generation tools. Of course, when using these platforms, you're building a relationship and providing value before making a pitch. For these platforms to generate leads, you need to be regularly engaged. Check-in with groups, answer questions, and be seen as helpful. You'll have built the relationship and trust prospects crave, so when the time is right, they'll invest in your products.

3.    Feature better calls to action in your content. White papers, case studies, and blog posts are terrific ways to acquire leads. However, make sure these content pieces aren't buried on your site. Each deserves a dedicated landing page with persuasive copy and a call to action. Only use one primary call to action?this is the call to action that asks customers to take action (i.e. initiate a purchase). You can include a secondary call to action alongside a primary call to action if you wish. A secondary call to action is a call to action that asks for contact information in exchange for additional information. It captures prospects in the information gathering stage.

About fishbat: fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses, like American Casting & Manufacturing, with their target audiences in the most effective and efficient way.  Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]

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SOURCE fishbat