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Subject: PDT

New Line Of Brita® PROtm Whole Home Water Filters And Softeners Launched by Protect Plus PRO In Select States Nationwide


HICKORY, N.C., Jan. 22, 2018 /PRNewswire/ -- A new line of professionally installed water filters and softeners from Brita® PROtm were launched today for residential and light commercial use. The products will be available through a network of authorized dealers that will install and service the systems.

The Brita PRO Platinum Softener is the flagship whole home, high-capacity softener in the new line.

The line is a first for the Brita® brand and will include high-capacity, whole house filters and softeners that will address water quality issues such as hard water, iron, sediment, acidity, taste and odor.

"Dealers are excited about offering consumers a line of high-capacity filters and softeners with the Brita® name," says Jackie McCaleb, President of Protect Plus Pro, LLC, the distributor of Brita PRO products. "For years, families have trusted the Brita® brand to deliver great-tasting drinking water. Now, that same peace of mind will be available throughout your whole home."

Already, the company has established dealerships around the country, including:

Headquartered in Hickory, North Carolina, Protect Plus Pro, LLC licenses the Brita PRO brand name from The Clorox Company. For more information, please visit www.BritaPro.com.

Brita PRO Softeners & Filters

Hard water has a high mineral content and can cause damage to household appliances, soap scum on glassware and clothes, and itchy, dry skin. Brita PRO softeners remove those minerals leaving softer, fluffier towels, sheets and clothing

SOURCE Protect Plus Pro, LLC


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