Top Web Design Company, Lounge Lizard Discusses Three Expert Tips for Conversion Rate Optimization

NEW YORK, Jan. 20, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top New York web design company, within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

If your website receives lots of traffic, but you're not profiting as you'd hoped, what do you do? The answer? Conversion rate optimization. You need to convert the visitors you are getting into profit.

To convert them, you'll need to find ways to encourage visitors to buy. Of course, you'll also want to invite them to spend more time on your site. And, you'll want to capture their contact information so you can stay in touch. Notable web design company, Lounge Lizard, shares how you can convert visitors with a list of the three most powerful conversion rate optimization tips:

1.      Use color wisely. Color is all about psychology. You can tap into different emotions with different colors. So, make sure the emotional response you're eliciting is one that works in your favor. Here are standard colors and the emotions/responses they cultivate:

• Red- urgency (use to attract people to limited time offers and discounts)
• Orange- excitement (works wonders for call to action buttons)
• Blue- trust, security, and credibility (great for banks and professional service firms)

Red, orange, and certain shades of light blue will make converting impulse buyers easier, whereas teal and dark blue are better at converting sensible and budget-conscious buyers.

2.      Get a professional to do the copywriting. Copywriting is a skill. Those in the field know how to write messages that get results. It's not enough to just put any old words up on your site. There's an art and science to copywriting?for both B2C and B2B industries?and if you're serious about wanting to convert massive amounts of people, you'll need to invest in a professional copywriter's services.

3.      Streamline your landing pages and calls to action. Prospects respond better when they're asked to do one thing at a time. So, make sure you're landing page is clear and concise. Any given landing page should only focus on one task. If you have several actions you want visitors to perform, you'll need to create separate landing pages.

Call to actions also need to ask visitors to do one thing, and one thing only. Though, it's ok to have a primary and secondary call to action. If you have a primary call to action (e.g., buy now, call now), then your secondary call to action should not be action-oriented. Instead, it should speak to those who are in the information gathering stages of the buying cycle.

About Lounge Lizard: Lounge Lizard Website Maintenance Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]

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SOURCE Lounge Lizard