The Boppy Company Launches Their Newest Product Innovation, the Boppytm ComfyFittm Baby Carrier

GOLDEN, Colo., Jan. 17, 2018 /PRNewswire/ -- The Boppy Company, the leader in creating comfortable, supportive products for mom, dad and baby, today launched #NeverNotAMom, a new campaign to celebrate the launch of their newest product innovation, the yoga apparel inspired Boppytm ComfyFittm Baby Carrier.

The #NeverNotAMom campaign is designed to challenge the notion of work?life balance. Society makes us believe that being a mother should be reserved for certain times and place?that we need to keep our "mom life" at home and our other lives outside our front door. But that's not how life works. It's blended. Being a parent is a part of who you are, no matter your age or stage of life.

"At The Boppy Company, we believe in always empowering parents, which is why we created the #NeverNotAMom campaign, designed as a rallying cry to unite and celebrate the sisterhood among women who are moms," said Nancy Bartley, CEO of The Boppy Company. "Boppy products and our newest production addition, the Boppytm ComfyFittm Baby Carrier, are there to prop parents up when they need it the most."

The new lightweight and semi-structured Boppytm ComfyFittm Baby Carrier enables confidence in babywearing with a simple and supportive structure that is easy to use and has an intuitive and secure design, allowing parents the freedom to bond with their baby without barriers. The ergonomic seat features two carrying positions and is designed with comfort for both parent and baby in mind.

The empowering new video, which can be seen here, strings together vignettes about amazing women wearing their babies in the Boppytm ComfyFittm Baby Carrier in places you wouldn't expect. This juxtaposition demonstrates that whether you are at work, at home, with family, with friends or doing things you love, your child is still always a part of who you are.

A survey* conducted recently supports this notion. In fact:

• 42% of moms say that when they're away from their babies, they think about them every second.
• 30% of moms say that when they're away from their babies, they think about them 1?10 times every hour.
• 67% agree strongly that when you're a parent, you're always balancing it all and taking it one day at a time.
• 72% report that they are always multitasking, combining their role as a parent with other life responsibilities.

The Boppy Company also announced today their expansion into a whole new category with their line of Boppytm Teething Scarves, two-in-one teether accessories designed to complement mom's outfit.

The Boppytm ComfyFittm Baby Carrier and Boppytm Teething Scarf are available online and in stores nationwide, including Target, Babies"R"Us, buybuy BABY and Amazon, with suggested retail prices of $69.99 and $19.99 respectively. For more information on Boppy^® Products, please visit our website. You can also follow The Boppy Company on Twitter, Facebook and Instagram.

About The Boppy Company
Founded in 1989, The Boppy Company is the pioneering leader in creating comfortable and supportive products for parents and babies.  It all started with the iconic, beloved and award-winning Boppy® Feeding & Infant Support Pillow, a must-have staple for all nurseries. Boppy's brand essences ? beloved, bonding, comfort, fashion, safe, simple and versatile ? remain at the heart of the business and drive product innovation. Nearly three decades later, Boppy has expanded its product line to include carriers, teething solutions, pregnancy pillows, breastfeeding accessories, baby loungers, travel products, baby seats and more. Boppy offers Support for All Momkind® throughout the journey of parenting. For more information, visit www.boppy.com. The Boppy Company is a wholly-owned subsidiary of The Artsana Group, www.artsana.com.  

*This survey was conducted online within the United States with the assistance of SurveyGizmo on behalf of The Boppy Company, December 7?12, 2017, among 1,000 adults 18 to 35 years old. This online survey is not based on a probability sample and, therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact [email protected].

SOURCE The Boppy Company