Le Lézard
Classified in: Tourism and vacations, Science and technology, Business
Subject: SVY

New Year, New Travel Priorities. Study says: Experiences win over Possessions



BELLEVUE, Wash., Jan. 3, 2018 /PRNewswire/ -- Today Expedia.com® released the results of a multi-generational travel study, exploring consumer behavior and travel preferences of American adults from Generation Z (age 18-22) to Baby Boomers (age 55-65).1 Results illustrate that people are shifting away from a society of stuff (products like clothes, electronics, jewelry), to a society of experiences, and are specifically saving for travel.

Getting to know Gen Z and Millennial travelers

"Insights into younger generations preferences are as good as a crystal ball, and currently their trends are pointing towards a great future for the travel space," said Sarah Gavin, Vice President of Expedia, Inc. Global Communications. "Knowing what travelers of all ages prioritize is important, but the younger generations' growing love for travel is what keeps us going as we prioritize customer centricity, offering the best deals and the convenience of booking everything at once, all in one place."

Experiences Over Possessions
Social media is influencing consumer purchasing decisions, with 36% of Gen-Z saying they've chosen a travel destination because they saw it on social media. However, priorities are shifting from posting a new handbag to live streaming a ziplining experience.

Overwhelmingly, travelers prefer to book through online travel agencies
With technology impacting the everyday lives of American consumers, the way Americans prefer to book travel is shifting towards convenience versus brand loyalty.

Younger Generations are postponing breakups for the beach
The youngest generations surveyed, Gen-Z and Millennials (age 22-35) focus their purchasing decisions on travel, with 65% currently saving for a trip this year. Younger generations tend to prioritize impressing their peers, along with seeking out adventure and disconnecting for relaxation.

The shift in consumer purchasing intent from products to experiences signals a promising road ahead for the travel industry. Furthermore, younger travelers trust online travel agencies to have a breadth of choice, technological simplicity and savings that help satisfy their increasing appetite for travel. This proves that the American thirst for travel and adventure isn't subsiding anytime soon, especially if the younger generations have anything to say about it.

Access the full report HERE.

1Survey Methodology
This study was conducted on behalf of Expedia by The Center for Generational Kinetics, a boutique research and consultancy firm. Expedia surveyed 1,254 U.S. respondents ages 18-65 from August 8 ? 17, 2017.

About Expedia.com
Expedia.com® is one of the world's largest full service travel sites, helping millions of travelers per month easily plan and book travel. Expedia.com (https://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of top vacation destinations, affordable airfare, hotel deals, car rentals, destination weddings, cruise deals and in-destination activities, attractions, services and travel apps.

© 2018 Expedia, Inc. All rights reserved. Expedia and the Airplane logo are either trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. Other product and company names mentioned herein may be the property of their respective owners CST # 2029030-50.

Visit our web site https://www.expedia.com/ or use our mobile app to book cheap flights and hotels.

 

Expedia.com Logo. (PRNewsFoto/Expedia, Inc.; US Airways)

SOURCE Expedia.com


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