Le Lézard
Classified in: Science and technology, Business
Subjects: CON, PDT

Bloomberg Media and Twitter Launch First-Ever 24/7 Global Social News Network - TicToc by Bloomberg



NEW YORK and SAN FRANCISCO, Dec. 17, 2017 /PRNewswire/ -- Bloomberg Media and Twitter today launched TicToc by Bloomberg, the first-ever 24/7 global news network built for a social media platform that targets the next generation of on-the-go, mobile-first news consumers. TicToc by Bloomberg combines the global news gathering capabilities of Bloomberg's 2,700 journalists and analysts across 120 countries, with the digital power and immediacy of Twitter, one of the world's fastest and primary news distribution channels. To view TicToc by Bloomberg, follow @tictoc or visit live.twitter.com/tictoc.

TicToc by Bloomberg, the first-ever 24/7 global social news network

The first iteration of TicToc by Bloomberg will feature a mix of live video and reporting from Bloomberg journalists around the world, as well as breaking news content from consumers, curated and verified by Bloomberg editors with a real-time distillation of the related conversation on Twitter. The news experience is designed to be interactive, rich with Twitter content and consumable on any device. Coverage will focus on general interest news worldwide.

"We're seeing a shift in the media landscape today: more content companies are partnering with platforms to create hybrid businesses that better serve consumers and society. With TicToc by Bloomberg, we're fusing the best of Bloomberg and Twitter to build a fast and credible modern news experience," said Bloomberg Media CEO Justin B. Smith. "The launch of this new network further reinforces our strategy of driving innovation through exciting new products and services that touch a broad audience around the world."

"It's early days, but what makes TicToc by Bloomberg unique is that consumers will be able to watch live news and the conversation around it at the same time, all while a dedicated team of Bloomberg editors verifies the facts. We're leveraging our journalism and data to reach and inform an intelligent audience on Twitter around the world," said Bloomberg Editor-in-Chief John Micklethwait.

"Twitter is where people go for breaking news, and now our global audience can turn to TicToc by Bloomberg at any time to see what's happening in the world no matter where they are," said Anthony Noto, Twitter COO. "Combining the journalistic integrity of Bloomberg with the speed and global availability of Twitter makes this a collaboration we are really excited about."

TicToc by Bloomberg recreates the visual presentation of news for a mobile, social world through the use of video, data, and graphics. Users will have access to two types of news content:

The global news update will be available for replay and refreshed each hour with evolving stories from around the world. Relevant Tweets, curated and verified by Bloomberg, will run below the video programming, allowing consumers to see accurate Tweet conversations around the news.

To support TicToc by Bloomberg, Bloomberg is building a dedicated team comprised of editors, producers, social media analysts, product developers, engineers, designers, and marketers that will leverage Bloomberg's global resources.

Seven sponsors have signed on as the Founding Partners of TicToc by Bloomberg: AT&T Business, CA Technologies, CME Group, Goldman Sachs, INFINITI, SAS, TD Ameritrade. TicToc by Bloomberg will feature branded native content and unique integrations woven into the video programming, created by Bloomberg in partnership with each sponsor.

"We know how critical education and information are to the investing process. And, in today's fast-paced world, consumers want the latest news at their fingertips, in their format of choice, from a source they trust," said Francie Staub, managing director of integrated and digital marketing at TD Ameritrade. "That's why we're so excited to work with Bloomberg as it reimagines the mobile newsroom ? leveraging cutting edge technology to help create a more informed, confident investor base."

How to Find TicToc by Bloomberg: Follow @tictoc on Twitter to access the latest video news coverage and for the shareable clips of the top news of the hour. Consumers can also watch TicToc by Bloomberg via live.twitter.com/tictoc on desktop and mobile, and participate in the conversation by Tweeting with #tictocnews. TicToc by Bloomberg is available in English at launch, and is free and accessible worldwide, to logged-in and logged-out users on Twitter.

Bloomberg currently live streams three of its daily Bloomberg Television programs on Twitter.

The launch of TicToc by Bloomberg was announced on May 1, 2017, at Bloomberg's Digital Content NewFronts presentation by Michael R. Bloomberg and Twitter CEO Jack Dorsey.

Bloomberg Media is the consumer-facing media organization of Bloomberg LP ? the world's leading multi-platform media company for business and finance. Bloomberg Media draws on 2,700 journalists in more than 120 countries, producing more than 5,000 stories a day syndicated to more than 1,000 media outlets across more than 60 countries.

About Bloomberg
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company's strength ? delivering data, news and analytics through innovative technology, quickly and accurately ? is at the core of the Bloomberg Professional service. Bloomberg's enterprise solutions build on the company's core strength: leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. For more information, visit www.bloomberg.com or request a demo.

About Twitter (NYSE: TWTR)
Twitter is what's happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.

SOURCE Bloomberg Media


These press releases may also interest you

at 05:00
Lounge Lizard is globally recognized as a top New York web design company, within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive...

at 03:15
Top 10 Jungle, a provider of slick digital content and online product reviews for the medical alert industry, explains to seniors and medical alert customers how a government shutdown can affect them. Top 10 Jungle recently released its 2018...

at 01:45
Global decentralized p2p lending platform Karma announced yesterday the official open trading of the platform's native KRM token. The platform is supported by successful Danish fintech startup OpenLedger. The OpenLedger DEX and the Korean exchange...

at 00:00
GiveGab, the fundraising and supporter engagement platform designed exclusively for nonprofits, has completed the acquisition of substantially all assets of Kimbia. Best known for its nationwide giving day events, Kimbia has supported the fundraising...

19 jan 2018
Kahn Swick & Foti, LLC ("KSF") and KSF partner, former Attorney General of Louisiana, Charles C. Foti, Jr., remind investors that they have until March 12, 2018 to file lead plaintiff applications in a securities class action lawsuit against Intel...

19 jan 2018
A United Launch Alliance (ULA) Atlas V rocket carrying the Space Based Infrared System (SBIRS) GEO Flight 4 mission lifted off from Space Launch Complex-41 on Jan. 19 at 7:48 p.m. EST. SBIRS is considered one of the nation's highest priority space...




News published on 17 december 2017 at 19:37 and distributed by: