Le Lézard
Classified in: Health, Business
Subjects: CHI, BFA, CSR, FVT

Northwestern Mutual Unveils Float Design for the 2018 Rose Parade®


MILWAUKEE, Dec. 13, 2017 /PRNewswire/ -- Northwestern Mutual, presenting sponsor of the 2018 Playoff Semifinal at the Rose Bowl Game®, today unveiled the design of its float for the 129th Rose Parade® presented by Honda, focusing on the company's dedication to accelerating the search for a cure to childhood cancer. The float, titled "Letting Kids Be Kids," celebrates the belief that every child deserves a life of laughter, adventure and fun, despite their cancer diagnosis. The float will feature childhood cancer survivors and recognizes the joy that camps brought to the riders during their treatment journeys.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/7991458-northwestern-mutual-rose-parade-float-letting-kids-be-kids/

"Northwestern Mutual is honored to have the opportunity to highlight these individuals through the 2018 Rose Parade® and to continue shining a light on childhood cancer, reminding us all that every kid deserves a chance to enjoy childhood," said Eric Christophersen, president of the Northwestern Mutual Foundation. "Pediatric cancer patients, including those represented among our 'Letting Kids Be Kids' float riders, have an incredible joy for life, and adult champions play an enormous role in making that happiness possible."

Northwestern Mutual is bringing the summer camp experience to life by designing its float to portray a fictional camp called "Camp for a Cure." Nestled along the shores of an activity-filled pond, the float displays a dream itinerary filled with never-ending events for children battling cancer. Created in partnership with Fiesta Parade Floats, "Camp for a Cure" is an outdoor adventure that allows kids ? and their families ? to experience the joys of childhood and make lifelong memories together. Highlights include:

The theme of the 129th Rose Parade, "Making A Difference," honors and celebrates all people in communities who, quietly and without desire for reward or recognition, act in selfless, generous and kind ways to help others. Northwestern Mutual's float riders, who have made a difference in the lives of others, include:

Northwestern Mutual launched its Childhood Cancer Program in 2012 and is celebrating five years of working to find cures, providing family and patient support and aiding those who struggle with the late-term effects of treatment. The program has contributed more than $17 million with the help of its employees and financial representatives nationwide, and has funded more than 200,000 hours of research. Northwestern Mutual is continuing its commitment to impact childhood cancer by generating awareness and funds through its nonprofit partners, including camps nationwide.

About Northwestern Mutual Foundation
The mission of the Northwestern Mutual Foundation is to improve the lives of children and families in need. The Foundation has given more than $320 million since its inception in 1992 and is designed to create lasting impact in the communities where the company's employees and financial representatives live and work. We accomplish this by combining financial support, volunteerism, thought leadership and convening community partners to deliver the best outcomes. Our efforts are focused nationally on curing childhood cancer, and locally on education, neighborhoods and making our hometown of Milwaukee a great destination. Visit Northwestern Mutual Foundation to learn more.

About Northwestern Mutual 
Northwestern Mutual?has been helping families and businesses achieve financial security for 160 years. Through a distinctive, whole-picture planning approach including both insurance and investments, we empower people to be financially confident so they can live life differently. We combine the expertise of our financial professionals with a personalized digital experience to help our clients navigate their financial lives every day. With $250.4 billion?in assets, $28.2 billion?in revenues, and more than?$1.6 trillion?worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than 4.4 million people who rely on us for life, disability income and long-term care insurance, annuities, brokerage and advisory services, trust services, and discretionary portfolio management solutions. The company holds more than $100 billion of client assets as a part of its wealth management company and investment services. Northwestern Mutual ranks 97 on the 2017 FORTUNE 500 and is recognized by FORTUNE® as one of the "World's Most Admired" life insurance companies in 2017.

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Northwestern Mutual and its subsidiaries offer a comprehensive approach to financial security solutions including: life insurance, long-term care insurance, disability income insurance, annuities, life insurance with long-term care benefits, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC (NMIS) (securities), broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company® (NMWMC) (fiduciary and fee-based financial planning services), federal savings bank; and Northwestern Long Term Care Insurance Company (NLTC) (long-term care insurance).

About the Pasadena Tournament of Roses®
The Tournament of Roses is a volunteer organization that hosts America's New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Northwestern Mutual and a variety of accompanying events. 935 volunteer members of the association will drive the success of 129th Rose Parade themed "Making A Difference," on Monday, January 1, 2018, followed by the College Football Playoff Semifinal at the 104th Rose Bowl Game.  For more information, visit www.tournamentofroses.com. Like us on Facebook and follow us on Twitter, Instagram and YouTube.

Chris Serrano and Scott Cohen share a special bond. The pair will celebrate their unforgettable summer camp experience side-by-side on Northwestern Mutual's 2018 Rose Parade® float.

 

Chris Serrano and Scott Cohen will ride on Northwestern Mutual's 2018 Rose Parade float themed,

 

Camp has been an important part of 13-year-old Bennett Unger's cancer survivorship journey. Bennett and brother Boden will ride on Northwestern Mutual's 2018 Rose Parade® float.

 

Mary Perkins, 14, is a childhood brain tumor survivor. Mary and Nina Freidline, 12, her cousin and best friend, will ride Northwestern Mutual's float in the 2018 Rose Parade®.

 

Northwestern Mutual.

 

SOURCE Northwestern Mutual


These press releases may also interest you

at 20:31
Fitness International, LLC opened a new Club Studio location in Kingwood, Texas. The new 40,000 square foot club features five innovative boutique fitness studios that were carefully curated to create a unique experience, along with recovery services...

at 19:35
Mirum Pharmaceuticals, Inc. today announced that on May 10, 2024, the Compensation Committee of Mirum's Board of Directors granted inducement awards consisting of non-qualified stock options to purchase 38,600 shares of common stock and 19,300...

at 19:00
Evolus, Inc. , a performance beauty company with a focus on building an aesthetic portfolio of consumer brands, today reported the grant of non-qualified stock options to purchase an aggregate of 10,990 shares of Evolus and an aggregate of 42,759...

at 18:36
Inhibrx, Inc. ("Inhibrx," or the "Company") today announced that in connection with the previously announced distribution by the Company of 92% of shares of common stock of its subsidiary Inhibrx Biosciences, Inc. ("SpinCo") to holders of shares of...

at 17:55
Asia Green Biotechnology Corp. ("Asia Green" or the "Company") announces that, further to its news releases dated April 17, 2024, April 26, 2024, and May 8, 2024, the Management Cease Trade Order ("MCTO") issued by the...

at 17:53
The following statement is being issued by Rice Harbut Elliott LLP regarding the Ruckman v. Biotrade Canada Ltd. et al. lawsuit: All persons in Canada who purchased or ingested U-Dream on or after August 18, 2014 (the "Class" or "Class Members")...



News published on and distributed by: