Le Lézard
Classified in: Environment
Subjects: SVY, RCY

Survey Finds Divided America Agrees on One Thing: Saving the Planet


KNOXVILLE, Tenn., Dec. 13, 2017 /PRNewswire/ -- Despite a country deeply divided along social and political lines, a new survey finds most Americans agree on at least one thing: We need to save the planet.

The national survey, part of a special Eco Pulse report by Shelton Group, found the majority of Americans believe we deserve a clean planet, climate change is occurring and we all have a responsibility to take concrete steps to reduce our environmental impact.   

"Despite all of the fighting, anger and frustration in the United States today, Americans can find common ground when it comes to the environment," said Suzanne Shelton, President and CEO of Shelton Group, the nation's leading marketing communications agency focused exclusively on energy and the environment. "We all want the same thing -- a cleaner planet ? and we agree that we must do our part to make that happen."

The new findings confirm a fundamental shift among Americans. A full 40 percent of Americans now believe "buying and using eco-friendly products is an important part of my personal image."

"Sustainability is becoming a much stronger part of how Americans identify themselves. It's clear that consumers want to be on the right side of this issue ? and they expect the companies they buy from to be as well," Shelton said. "This presents significant opportunities for companies doing things the right way ? and a threat to those that aren't."

The national survey, which polled 2,000 Americans in September and October, found:

-- 76 percent of Americans agreed: "People have a right to clean air and water."

-- 70 percent agreed: "We have a moral duty to leave the earth in as good or better shape than we found it."

-- 65 percent agreed that climate change is occurring, and it is primarily caused by human activity.

-- 88 percent agreed the average person should be taking concrete steps to reduce his or her environmental impact.

As part of its report, Shelton Group tested Americans' gut reactions to some overarching words and phrases used when discussing the environment.

"Science" was the word that Americans garnering the most positive reaction. Three-quarters (75 percent) of Americans feel positively about "science." Other words garnering positive ratings included "conservation" (with 71 percent rating it positively) and "sustainability" (with 69 percent).

And the lowest-scoring term in the survey? "Carbon footprint." Only 28 percent rated it positively.

Companies using the positive terms ? words that unite Americans rather than divide them -- can ensure their messages resonate with consumers and build brand loyalty.   

Shelton's advice to corporations: "Your brand's interaction with consumers is a relationship, and the key to any good relationship is aligning on values. That means identifying the environmental values that your brand embodies and communicating them in terms that engage consumers.

"It's pretty straightforward: Make a commitment to the environment, take action and tell the story of what you're doing and the impact you're making," Shelton added. "That's how you create a meaningful connection with consumers today." 

A copy of the special Eco Pulse report can be downloaded at https://sheltongrp.com/insights/eco-pulse-2017.

ABOUT SHELTON GROUP
Shelton Group is the nation's leading marketing communications agency focused exclusively on energy and the environment. With research, strategy and creative expertise, they help their clients build brand affinity, market their products and start movements. Learn more at www.sheltongrp.com.

ABOUT ECO PULSE
The Eco Pulse survey was fielded in September and October and surveyed a total of 2,000 respondents. The margin of error is +/- 2.2%. A copy of the full report can be downloaded at https://sheltongrp.com/insights/eco-pulse-2017.

Contact: Mark Pankowski
301-260-9250

 

SOURCE Shelton Group


These press releases may also interest you

at 06:35
Apogee Enterprises, Inc. will report its fiscal 2024 fourth quarter and full-year results on Thursday, April 18, 2024, before the market opens. The company will also host a conference call to discuss its financial results. This conference call will...

at 06:05
The 2023 U.S. soybean field trials conducted by Texas Crop Science (TCS) demonstrated an average yield increase of 21% in soybean lines incorporating the TCS yield trait. This breakthrough in performance would generate approximately $121 per acre in...

at 06:05
REX American Resources Corporation ("REX" or the "Company") , a leading ethanol production company, today announced financial and operational results for the Company's full year and fiscal fourth quarter 2023. REX American Resources' Q4 and full...

at 05:26
Alfa Laval's annual and sustainability report for 2023 has today been published and can be downloaded from the Group's website.  It is also attached to this press release. This is Alfa Laval   The ability to make the most of what we have is more...

at 05:00
Altilium, a UK-based clean technology group focused on supporting the transition to net zero, is pleased to announce a groundbreaking partnership with battery materials and technology company Talga Group Ltd, which will see the two companies working...

at 04:33
Under the theme of "Asia and the World: Common Challenges, Shared Responsibilities," the Boao Forum for Asia (BFA) Annual Conference 2024 was held in Hainan, China on March 26th. M&G has been the forum's official stationery supplier since 2005. As...



News published on and distributed by: