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Subjects: SVY, HSP

Research from Acosta and Univision Illustrates Why Hispanics are Prime Grocery Shoppers


JACKSONVILLE, Fla. and NEW YORK, Dec. 12, 2017 /PRNewswire/ -- Hispanic shoppers are more profitable than total U.S. shoppers, and although their spending per trip is comparable, Hispanics actually shop more frequently across all grocery trip types. Additionally, Hispanic shoppers with kids spend over $150 more each year versus total U.S. shoppers, according to the 6th Edition of The Why? Behind The Buytm U.S. Hispanic Shopper Study, an annual report released by Acosta, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, and Univision Communications Inc. (UCI), the leading media company serving Hispanic America. In this latest insights report exploring the buying patterns and behaviors of Hispanic shoppers in the U.S., Acosta and UCI found 72 percent of this demographic enjoys grocery shopping, compared to 61 percent of total U.S. shoppers ? a difference that has widened by two percentage points compared to the year prior. 

Insights from The Why? Behind The Buy U.S. Hispanic Shopper Study, 6th Edition.

"The Why? Behind The Buytm U.S. Hispanic Shopper Studies have continued to show that Hispanic shoppers bring family members to the grocery store, and often, their companions are their children," said Marianne Quinlan-Sacksteder, Director of Insights, Acosta. "In fact, Hispanic children are more likely to influence grocery purchase decisions across many categories compared to children in total U.S. shopper households, creating opportunities for brands and retailers to speak to both parents and their kids."

"Hispanic consumers are key drivers in the CPG and grocery retail categories. When marketing to them, it is essential for brands to understand the role family plays in the grocery shopping experience," said Liz Sanderson, Senior Vice President, Strategy and Insights, UCI. "Bringing a family member along, particularly children, is more than likely to influence Hispanic consumers' purchasing decision, helping to introduce new products, which translates to an exploration of new items."

The Why? Behind The Buy U.S. Hispanic Shopper Study, 6th Edition, highlights the variety of reasons these consumers are some of the most valuable grocery shoppers in the aisles:

Shopping with families in tow
Total U.S. grocery shoppers are more likely to shop alone, contrasted with Hispanic shoppers who often bring spouses, children, extended family or even friends with them to shop at the supermarket.

Grocery shopping more often
Across grocery trip types, Hispanic shoppers make more monthly trips than total U.S. shoppers, including significantly more stock-up, fill-in and last-minute trip types.

Exploring new products
Hispanic shoppers indicated that planning meals, grocery shopping and preparing meals are all enjoyable. They are also willing to change up their routines and try new foods and dishes.

Engaging with digital grocery tools
Just as Hispanic shoppers show an interest in exploring new foods to eat, they are also using digital and online tools to facilitate their shopping experiences before, during and after their trips to the grocery store.

The Why? Behind The Buy U.S. Hispanic Shopper Study, 6th Edition, was produced in partnership with UCI via Acosta's proprietary Shopper F1rsttm survey. To access the full report, visit www.acosta.com/news. For more insights on Hispanic grocery shoppers, view the archived webinar.

About Acosta
Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the U.S. and Canada. For 90 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers' baskets. For more information, please visit www.acosta.com.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a chief content creator in the U.S., includes Univision Network, one of the top networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country, available in approximately 90% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 84% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; as well as an investment in El Rey Network, a general entertainment English-language cable network; Univision Local Media, which owns and/or operates 61 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Now, a direct-to-consumer, on demand and live streaming subscription service; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a music application featuring multimedia music content. The Company also includes the Fusion Media Group (FMG), a division that serves young, diverse audiences. FMG includes news and lifestyle English-language cable network FUSION TV, and a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports (Deadspin), music (TrackRecord), lifestyle (Lifehacker), modern women's interests (Jezebel), news and politics (Splinter), African American news and culture (The Root), gaming (Kotaku), and car culture (Jalopnik). FMG also includes the Company's interest in comedy and news satire brands The Onion, Clickhole and The A.V. Club. Headquartered in New York City, UCI has content creation facilities and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.

www.acosta.com (PRNewsfoto/Acosta)

SOURCE Acosta



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