Le Lézard
Classified in: Tourism and vacations, Transportation
Subject: SVY

New Report Issued on the Top 100 Most Valuable Airline Loyalty Programs


Ranking of the Top Airline Loyalty Programs Around the World

LOS ANGELES, Nov. 29, 2017 /PRNewswire/ -- On Point Loyalty, LLC announced today the release of its first annual report on the Top 100 Most Valuable Airline Loyalty Programs around the world providing the first-ever comprehensive, data-driven ranking of the value of airline loyalty programs.  The report can be accessed at www.onpointloyalty.com/insights.

On Point Loyalty

On Point Loyalty's research examined public information on over 170 airlines around the world to determine an estimated value for each airline's loyalty program.  Over 50 variables relating to the airline, loyalty program, credit card industry and local market dynamics were incorporated into On Point Loyalty's proprietary valuation algorithms.  This pioneering report gives a unique view on the value generated by these somewhat opaque marketing businesses which are important ancillary revenue contributors for airlines.

On the publication of this new research, On Point Loyalty Managing Partner Jeremy Rabe said, "We are excited to share this report with the airline, investor and credit card communities to shed new light on the value of airline loyalty programs from around the world.  This report will be a new standard by which programs can be measured."  The global airline loyalty industry is estimated to be worth over $160 billion USD.  Airline loyalty programs are tremendously popular with approximately 288 million active loyalty members earning around 3.5 trillion points per year.

The top 10 most valuable airline loyalty programs are as follows:

Rank

Loyalty Program

Associated Airlines

Valuation (millions, USD)

1

SkyMiles

Delta Air Lines

21,752

2

AAdvantage

American Airlines

19,582

3

MileagePlus

United Airlines

14,687

4

Rapid Rewards

Southwest Airlines

6,353

5

Flying Blue

Air France-KLM Group, Kenya Airways, Tarom

6,270

6

Miles & More

Lufthansa Group, LOT Polish, Luxair, Adria Airways, Croatia Airlines

5,760

7

Avios

British Airways, Iberia, Aer Lingus, Flybe, Vueling, Meridiana, Comair

4,750

8

JAL Mileage Bank

Japan Airlines

4,050

9

SkyPass

Korean Air

3,796

10

ANA Mileage Club

ANA - All Nippon Airways

3,658

For more information on the results, methodology, assumptions and insights in the research, visit www.onpointloyalty.com/insights.

About On Point Loyalty, LLC

On Point Loyalty (www.onpointloyalty.com) is a global management consulting and capital firm focused on airline loyalty, frequent flyer programs and travel technology companies. As a cutting-edge, boutique company, On Point Loyalty has the flexibility and nimbleness to deliver on a wide variety of engagements within the airline loyalty industry.

Airlines Mentioned in the Report:

Adria Airways, Aegean Airlines, Aer Lingus, Aeroflot, Aerolineas Argentinas, Aeromexico, Air Arabia, Air Astana, Air Baltic, Air China, Air Europa, Air France-KLM Group, Air India, Air Macau, Air New Zealand, AirAsia, Alaska Airlines, Alitalia, Allegiant Air, American Airlines, ANA - All Nippon Airways, Arik Air, Asiana Airlines, AtlasGlobal, Avianca, Avianca Brazil, Azul Linhas Aereas, British Airways, Bulgaria Air, Cathay Pacific, Cebu Pacific, China Airlines, China Eastern Airlines, China Southern Airlines, Comair, Copa Airlines, Corsair, Croatia Airlines, Czech Airlines, Delta Air Lines, EasyJet, Egyptair, El Al, Emirates, Etihad Airways, EVA Air, Finnair, Flybe, Flydubai, Frontier Airlines, Garuda, GOL Linhas Aereas Inteligentes, Gulf Air, Hainan Airlines, Hawaiian Airlines, Hong Kong Airlines, Iberia, Iceland Air, IndiGo, Interjet, Japan Airlines, Jeju Air, Jet Airways, JetBlue Airways, Juneyao, Kenya Airways, Korean Air, LATAM Airlines, Lion Air, LOT Polish, Lufthansa Group, Luxair, Mahan Air, Malaysia Airlines, Meridiana, Norwegian, Oman Air, Onur Air, Pegasus, Philippine Airlines, Qantas, Qatar Airways, Royal Air Maroc, Royal Brunei Airlines, Royal Jordanian Airlines, RyanAir, S7, SAS Group, Saudi Arabian Airlines, Shandong Airlines, Shenzhen Airlines, Sichuan Airlines, Singapore Airlines, Solaseed Air, South African Airways, Southwest Airlines, SpiceJet, Spirit Airlines, Spring Airlines, SriLankan Airlines, Sun Country, SunExpress, TAAG Angola Airlines, TAM Linhas Aereas (part of LATAM Airlines), TAP Portugal, Tarom, Thai Airways, Tianjin Airlines, TunisAir, Turkish Airlines, Ukraine International Airlines, United Airlines, Ural Airlines, UTair Aviation, Uzbekistan Airways, Vietnam Airlines, Virgin Atlantic Airways, Virgin Australia, Vistara, Volaris, Vueling, WestJet Airlines, Xiamen Airlines

Contact:
Jeremy Rabe
Managing Partner
[email protected]

Logo - https://mma.prnewswire.com/media/612165/On_Point_Loyalty_Logo.jpg

 


These press releases may also interest you

at 06:00
The Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for the Economic Development Agency for the Regions of Quebec, will celebrate Ottawa's visitor economy and recognize the service offerings of front line hospitality...

at 06:00
Destination Canada is proud to announce the launch of a new, three-year, International Convention Attraction Fund (ICAF or "the Fund") in a strategic move to bolster Canada's global competitiveness in attracting major international conventions,...

at 06:00
iTrip® is expanding services to short-term rental property owners and guests in San Diego, California. Owned and managed by Will and Amy Seban, iTrip San Diego North Beaches has launched as the newest franchise destination. "Amy and I look forward...

at 06:00
Wyndham Hotels & Resorts is celebrating a major milestone for its award-winning Women Own the RoomSM initiative, surpassing 15 hotel openings and more than 50 signings in just over 24 months....

at 05:00
As adventurers gear up to tread the untamed wilderness, the iconic personal safety brand SABRE® is proud to unveil the SABRE Frontiersman MAX Bear & Mountain Lion Spray, a trailblazing personal protection solution engineered to offer peace of mind in...

at 05:00
Sports integrity specialists Starlizard Integrity Services (SIS) have identified 167 football matches played around the world in 2023 as suspicious. In a major study, covering more than 65,000 football matches, SIS found that 167 (0.26%) showed...



News published on and distributed by: