Fairmont The Queen Elizabeth unveils its new art collection

Over 123 works by 37 contemporary artists

The art collection establishes the Fairmont The Queen Elizabeth as a pioneer in art conservation among hotels.

MONTRÉAL, Nov. 21, 2017 /CNW Telbec/ - Fairmont The Queen Elizabeth, MASSIVart Collection and Sid Lee Architecture are proud to unveil the hotel's new permanent art collection. Displayed on 21 floors, the collection combines 123 works by 37 renowned contemporary artists from Québec and Canada, including Michel de Broin, Patrick Coutu, Nicolas Grenier and Geneviève Cadieux.

"We are proud of this project where each participant shares our objective of promoting artists from Montréal, Québec and Canada. We are convinced that they bring an important element of value creation and new clientele. Our expertise allowed us to bring new life into the Fairmont The Queen Elizabeth brand by creating a unique artistic experience", assured Arthur Gaillard, director and co-founder of MASSIVart Collection.

In the wake of major transformation work done to the Fairmont The Queen Elizabeth by its owner Ivanhoé Cambridge, MASSIVart Collection was given the mandate to create an art collection for the hotel that would showcase emerging local artists. The selection was made in collaboration with the art curator Marie-Justine Snider, from the Caisse de dépôt et placement du Québec and Ivanhoé Cambridge and Sid Lee Architecture. The art collection is an integral part of the mythic suite 1742, which hosted John Lennon's and Yoko Ono's bed-in and establishes the Fairmont The Queen Elizabeth as a pioneer in Canadian art among hotels.

"As owners and property managers, Ivanhoé Cambridge cares about the user experience in their properties", states Marie-Justine Snider, curator for the Caisse de dépôt et placement du Québec and Ivanhoé Cambridge. "Art enlivens spaces and fuels an exchange of ideas ,while creating a sense of community. Investing in art is a way of making a tangible contribution to Québec's cultural heritage and our city's identity."

A large part of the artwork is exhibited in the public areas of the hotel. Because of this initiative, the hotel is now an artistic destination of choice in Montreal and will attract art amateurs, tourists and general public alike. Sculptures, paintings, photography and drawings, a multitude of disciplines are showcased in this collection that will surprise amateurs as well as initiates.

Notes to writers/editors:
Background documents and pictures of the art collection can be downloaded by clicking here.

About MASSIVart Collection
MASSIVart Collection is a specialised evaluation, acquisition and artwork management service. In collaboration with artists, architects and designers, MASSIVart Collection looks to explore creative ways to integrate art in different public and private spaces. It offers businesses, particulars and foundations an alternative investment opportunity, giving them access to a unique index of renowned Québécois and Canadian artists. Insuring the outreach of local artists, MASSIVart reaffirms its commitment to promote the development of Canadian artists. www.massivart.ca

About Fairmont The Queen Elizabeth
Fairmont Hotels puts its visitors in contact with the best destinations where its hotels are present. Fairmont offers travellers memorable holiday experiences, personalised and attentive service within its unforgettable luxurious properties. Each Fairmont hotel reflects the energy, culture and history of the local destination; this transcribes as a locally inspired cuisine, lively bars and distinct design and decor elements. With a portfolio of over 70 hotels throughout the world and more in development, Fairmont owns some of the world's most iconic establishments. This incredible collection includes The Plaza in New York, The Savoy in London, the Fairmont Grand Del Mar in San Diego, the Fairmont The Palm in Dubai, the Fairmont Peace Hotel in Shanghai, the Fairmont San Francisco and Fairmont Le Château Frontenac in Québec. Fairmont is part of the AccorHotels group, a world leader in travel and lifestyle in addition to being a pioneer in unique digital experiences offered in 4 100 hotels, resorts and residences but also more than 3000 private residences. For more information or reservations, please consult fairmont.fr

About Sid Lee Architecture
Founded in 2009 following the acquisition of the architecture firm Nomade (founded in 1999), Sid Lee Architecture is the result of the combined talents of two architects and urbanites Jean Pelland and Martin Leblanc and the creative agency Sid Lee. Operating on the global scene from its workshops in Montréal, Sid Lee Architecture consists of 50 architects, technicians, designers, managers et other artisans. Sid Lee Architecture's projects distinguish themselves by their uniqueness and strong identity, imbued by history, culture and community. Since 2015, Sid Lee Architecture is part of kyu, a new creative business collective established by Hakuhodo DY Hodlings, the second largest agency network in Asia.

SOURCE Massivart