Bent Image Lab Spins-Off YOUar Project into YOUar Inc.

PORTLAND, Ore., Nov. 22, 2017 /PRNewswire/ -- Bent Image Lab announced today that it has spun-off its internal augmented reality research project into a standalone Delaware corporation, YOUar Inc. The new company was formed to focus on commercializing the project's patent pending AR technology.

"YOUar Inc. will continue Bent's three-year journey to create an ideal, end-to-end augmented reality system that empowers users to fluidly discover, create and share persistent AR content in real world locations," says CEO Ray Di Carlo. "An operating environment able to run and manage multiple AR applications simultaneously at scale."

An AR Cloud platform, unlike simplistic face filters used by Snapchat, Facebook and Apple, is a complex global-scale system able to precisely locate a device anywhere in the world. YOUar accurately positions content, synchronizes interactions, and visualizes locations remotely. This allows AR, VR, mobile and web users to seamlessly share interactive experiences.

"The market is finally ready for an interoperable AR Cloud solution," says CTO Carlo Calica. "There are over 500 million 'AR-enabled' mobile phones coming online this year."  

"Like mobile applications redefined the internet, the AR Cloud represents what comes next," says CCO David Daniels. "It will allow trillions of pieces of AR content to be accurately placed in billions of locations in the real world."

While the current system is available exclusively to launch partners and beta testers, videos of prior examples and technical demonstrations at http://youar.io/demos show some of YOUar's "industry-first" capabilities dating back to 2014.

"We've seen significant interest in what we've accomplished," Di Carlo notes. "By self-funding this project, we were not forced to chase short-term revenue or lose focus."

The YOUar system is uniquely able to power large scale AR social, advertising and gaming networks, which makes it attractive to larger players looking to compete directly with offerings from Google and Apple. The company is currently hiring staff to build out its authoring platform and content network. YOUar is accepting developer and partner applications for early access to its SDK, followed by public availability of the YOUar platform early next year.  Visit www.youar.io for partner, developer and client inquiries or via email: [email protected].  

Bent Image Lab is an award-winning production studio based in Portland, Oregon. Specializing in multi-technique, animation and VFX, Bent develops multi-platform campaigns and creative solutions for clients such as Coca Cola, Porsche, and many others.

SOURCE Bent Image Lab